Associate Director, Small Medium Business (Smb) Sales

As Sales Lead, Small Medium Business, you will be part of the Small Medium Business sales organization in NIQ APAC and will collaborate with the respective market Sales Team to generate revenue for the products you assigned for Small and Medium Clients in your respective market. To be successful in this role, you need to have a proven track sales record. You will be a team player that has a strong bias for action, and an ability to ‘find a way’ to overcome barriers and challenges. As we are a global organization, you will build networks, and work on assignments and opportunities across borders, which will require strong written and verbal communication skills.  Existing/Previous knowledge and exposure to NIQ retail measurement data will be a plus.

Responsibilities

Commercial Leadership

• Delivery of business Sales Medium Business target and business results by championing a client-centric sales mindset;
• To develop the right offerings for SMB, the affordable price points to penetrate SMB clients
• To develop a sales strategy and go-to-market execution plans, with a focus on growing revenue in new clients along with former NIQ clients;
• To drive and champion a sales and growth mindset within the organization;
• To build and empower a team that is accountable for the delivery of business goals and targets.

Financial Acumen

• To manage the ongoing pipeline management, sales forecasts & sales meetings.
• To build and deliver the SMB annual operating plan, achieving revenue and cost targets;
• Own and manage SMB P&L in your respective market, delivering revenue and EBITDA targets;

Client Leadership

• Build SMB client prospect database
• Be the voice of SMB client into NIQ, and the voice of NIQ into the client;
• Segment SMB clients by their data expertise & need state, to define relevant solutions that address their needs/ pain points
• To ensure client centricity and satisfaction.
• Actively engage with clients & taking ownership;
• Work with Marcom to develop compelling content and campaign specifically for SMB, to build awareness and generate qualified leads

Be an Ambassador

• To be a role model internally, participate in company events and activities
• To represent the NIQ brand in the SMB market, participating in external events and professional speaking engagements;

Qualifications

• Knowledge and understanding of strategy and the use of market data
• Experience with Sales Tech is a plus
• 5-8 years of working experience and proven sales results
• Strategic sales and business development competency
• Master full sales process from lead generation to closing sales
• Bachelor’s Degree in the related field
• Excellent client management and relationship-building skills and ability to converse with stakeholders in clients’ organizations, up to C-Suite level
• Related industries include: Consumer Packaged Goods, Consultative Sales, B2B/SaaS Sales

Additional Information

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

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Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

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