Head Of Brand (Sesa)

Responsibilities:

BRAND

• Develop and maintain brand DNA together with its guidelines, ensuring consistency in messaging, tone, visual identity, and customer experience across all touchpoints.
• Develop and implement a comprehensive brand strategy aligned with the company's overall goals and objectives.
• Oversee the development and execution of creative assets, including advertising campaigns, digital content, packaging, and other brand collaterals, ensuring they adhere to brand guidelines and resonate with the target audience.

PEOPLE

• Collaborate with senior leadership to align brand strategy with business objectives, provide regular reports on brand performance, and present strategic recommendations for brand development and growth.
• Lead and manage a team of brand professionals, including brand manager and marketing specialists, providing guidance, support, and mentorship to foster a high-performance culture.
• Collaborate with cross-functional teams, including other marketing division, merchandizing (sourcing), sales, finance to align brand initiatives and ensure brand integration in all activities.

RESEARCH

• Stay updated on industry trends, emerging technologies, and best practices in brand management, and proactively identify innovative opportunities to enhance the brand's impact and reach.
• Conduct market research, competitor analysis, and customer insights to identify trends, opportunities, and threats, and develop actionable strategies to position the brand effectively.

RESULT

• Monitor brand performance metrics, such as brand awareness, customer perception, and market share, and leverage data-driven insights to optimize brand strategies and initiatives.

Requirements:

• Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable brand initiatives.
• Butuh orang yang seperti apa (KEMAMPUAN YANG BISA DILAKUKAN DALAM POSISI PEKERJAAN INI):
• Outstanding communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams, stakeholders, and external partners.
• Exceptional creative and conceptual thinking, with an eye for design and the ability to drive innovation in brand communications.
• Proficiency in using brand management tools and software.
• In-depth knowledge of market research, competitor analysis, and customer insights methodologies.
• Proven experience 10 years in brand management, preferably in a leadership role, with a track record of successfully developing and executing brand strategies.
• Passion for branding, marketing, and staying up-to-date with industry trends and best practices.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously within tight deadlines.
• Excellent leadership and team management skills, with the ability to inspire, motivate, and develop a team of brand professionals.