Head Of Integrated Marketing Communication

Job Profiling

• Primary role is to develop and oversee the implementation of comprehensive marketing communication strategies that integrate various channels and tactics to effectively reach the target audience and achieve the organization's marketing goals. You will lead a team and collaborate with cross-functional departments to ensure cohesive and consistent messaging across all marketing touchpoints. Your expertise in strategic planning, brand management, and communication will drive the success of integrated marketing campaigns and strengthen the brand's positioning in the marketplace

Job Responsibilities:

1. Communication

Develop integrated marketing communication strategies:

• Define the overall marketing communication strategy and develop integrated plans that align with the company's goals, target audience, and brand identity. Identify key messaging themes, communication channels, and tactics to maximize reach and engagement.

Brand management and positioning:

• Oversee brand management activities, ensuring consistent brand messaging, visual identity, and tone of voice across all marketing communication channels. Monitor market trends, consumer insights, and competitor activities to refine the brand positioning and maintain a competitive edge.

Brand consistency and compliance:

• Ensure consistent brand messaging, visual identity, and compliance with industry regulations and guidelines across all marketing communication materials and campaigns.

Cross-channel campaign planning and execution:

• Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, such as digital media, traditional advertising, PR, events, social media, content marketing, and email marketing. Ensure consistency and alignment of messaging and creative elements across channels.

Content strategy and development:

• Collaborate with content creators and creative teams to develop compelling and relevant content that supports marketing communication objectives. Ensure content is tailored to specific channels and effectively conveys key messages to the target audience.

2. PEOPLE

Collaborate with cross-functional teams:

• Work closely with various departments, including marketing, sales, product development, creative, and external agencies, to align marketing communication efforts with overall business objectives. Foster collaboration and coordination among team members to ensure seamless execution of campaigns.

3.REPORTING AND BUDGET

Performance tracking and analysis:

• Monitor and analyze the performance of marketing communication activities using key metrics and KPIs. Utilize data insights to optimize campaigns, identify areas for improvement, and report on the effectiveness of marketing communication initiatives.

Budget management:

• Develop and manage the marketing communication budget, ensuring efficient allocation of resources across various channels and campaigns. Monitor spending and analyze ROI to maximize the effectiveness of marketing investments

Requirements:

• In depth knowledge of various marketing communication channels, including digital media, traditional advertising, PR, events, social media, content marketing and email marketing
• Excellent understanding of brand management principles, positioning and messaging
• Familiarity with marketing technology tools and analytics platforms
• Proven experience 10 years in marketing communication 360 degree touchpoint, preferably in a leadership role with a track record of successfully developing brand strategies from brand team
• Excellent communication and interpersonal skills , with the ability to collaborate effectively with internal and external stakeholders
• Up to date with industry trends and best practices in marketing communication
• Strong leadership skills and the ability to mentor and inspire team members
• Strong strategic thinking and ability to develop integrated marketing communicatio strategies that align with business objectives
• Creative thinking and ability to develop innovative marketing communication approaches
• Strong project management skills, with the ability to lead cross-functional teams and manage multiple campaigns simultaneously
• Bachelor Degree from any reputable University
• Proven experience in marketing communication, brand management or a related leadership role
• Analytical mindset with the ability to interpret data and derive actionable insights