Head Of Digital Marketing

Key Responsibilities:

• Collaborate with cross-functional teams, including marketing, creative, and IT, to ensure the alignment of digital marketing initiatives with overall marketing objectives and brand guidelines.
• Analyze campaign performance metrics and provide insights and recommendations to enhance campaign effectiveness and ROI.
• Stay up-to-date with industry trends, new technologies, and digital marketing best practices to continuously improve the company's digital marketing efforts
• Develop and maintain strong relationships with external agencies, vendors, and partners to support digital marketing initiatives and leverage their expertise
• Plan, execute, and optimize digital marketing campaigns to drive website traffic, increase brand awareness, and generate leads or sales.
• Develop and implement the company's digital marketing strategy, encompassing various channels such as search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.

Requirements:

• Strong analytical skills and data-driven thinking
• Experience in optimizing landing pages and user funnels
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, Google & FBIG Ads Dashboard similar tools)
• Must be able to communicate in English (Bahasa will be add on)
• Graduate degree in Marketing or a related field
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience with A/B and multivariate experiments
• Proven working experience in digital marketing minimum 5 years’ experience in Managerial level
• Demonstrable experience leading and managing SEM, social media and/or display advertising campaigns
• Experience in setting up and optimizing Google Ads campaigns