Head Of Brand Marketing

Job Function :

• Responsible for developing and executing the overall brand strategy to enhance our brand health funnel, reputation, and market position.
• His/her expertise needs to be in brand management, creative direction, and strategic thinking will drive brand awareness, consumer engagement, and ultimately contribute to the growth and success of our business.
• He/she will lead a team of brand managers and work closely with various departments (Merchandizing, Sales, Finance etc.) to ensure consistent messaging, brand identity, and consumer experience across all channels.

Brand Health Tracks

• Oversee the development and execution of creative assets, including advertising campaigns, digital content packaging and other brand collaterals, ensuring they adhere to brand guidelines and resonate with target audience.
• Develop and implement a comprehensive brand strategy aligned with the company’s overall goals and objectives
• Develop and maintain brand DNA together with its guidelines, ensuring consistency in messaging, tone, visual identify and customer experience across all touchpoints

PEOPLE – 360 Feedback

• Lead and manage a team of brand professionals, including brand manager and marketing specialists, providing guidance, support and membership to foster a high performance.
• Collaborate with cross functional teams, including other marketing division, merchandizing (sourcing), sales, finance to align brand initiatives and ensure brand integration in all activities.
• Collaborate with senior leadership to align brand strategy with business objectives, provide regular reports on brand performance and present strategic recommendation for brand development of growth.

RESEARCH – New Initiative

• Conduct market research , competitor analysis and customer insights to identify brands, opportunities and threat, and develop actionable strategies to position the brand effectively
• Stay updated on industry trends, emerging technologies and best practices in brand management and proactively identify innovative opportunities to enhance the brand’s impact

Market Share / Marketing Budget actual vs plan

• Monitor brand performance such as brand awareness, customer perception and market share and leverage data-driven insights to optimize brand strategies and initiatives

Requirements:

• Able to work in fast paced and agily
• Bachelor Degree from any reputable University
• Has a good communication in English as verbal and written
• Strong in presentation skill
• At least has 8 years working experienced in Consumer Goods also has expertise in brand management, marketing strategic, digital marketing and market research