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Experience Design & Journey - Channel Orchestration Manager
Company | GSK |
Address | Jakarta, Indonesia |
Employment type | FULL_TIME |
Salary | |
Category | Manufaktur Farmasi |
Expires | 2023-10-13 |
Posted at | 8 months ago |
Site Name: Indonesia - DKI Jakarta - Jakarta Selatan
Posted Date: Sep 13 2023
We provide the tech, you bring the passion. As an Experience Design & Journey - Channel Orchestration Manager, you will be responsible for designing & planning the campaign user journeys. Journey Orchestrator will act as the primary point of contact for the brand teams in ensuring that the campaign user journeys are well-orchestrated across all available channels/touchpoints. You will primary point of contact for the brand teams in ensuring that the campaign user journeys are well-orchestrated across all available channels/touchpoints. The person will act in an individual contributor capacity.
#Omnichannel #OCJourney
Your major stakeholders are BUDs, Sales, Marketing, Commercial Operations (ComOps), Medical, Tech/IT, OC POD.
Primary Duties & Responsibilities:
Campaign User Journey Design & Execution
We are looking for professionals with these required skills to achieve our goals:
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Posted Date: Sep 13 2023
We provide the tech, you bring the passion. As an Experience Design & Journey - Channel Orchestration Manager, you will be responsible for designing & planning the campaign user journeys. Journey Orchestrator will act as the primary point of contact for the brand teams in ensuring that the campaign user journeys are well-orchestrated across all available channels/touchpoints. You will primary point of contact for the brand teams in ensuring that the campaign user journeys are well-orchestrated across all available channels/touchpoints. The person will act in an individual contributor capacity.
#Omnichannel #OCJourney
Your major stakeholders are BUDs, Sales, Marketing, Commercial Operations (ComOps), Medical, Tech/IT, OC POD.
Primary Duties & Responsibilities:
Campaign User Journey Design & Execution
- Liaises with campaign execution teams (using platforms such as SFMC) to support execution of OC campaigns & dynamic campaign user journeys and deliver connected, personalized, and 1:1 customer experience based on HCP needs & preferences.
- Designs well-orchestrated campaign user journeys with the right touchpoints, frequency & sequencing, leveraging HCP 360 and behaviour-based personas
- Designs holistic, Omnichannel (OC) customer experience delivery ecosystem with maximized reach & impact, develops a connected plan for execution of campaign user journeys across different channels (e.g., emails, IM, portal, apps, webinars, social media etc.)
- Activate & scale new channels, integrate channel strategy with campaign goals, perform cross-channel orchestration, manage all GSK and Non-GSK (3P) owned channels and measure channel effectiveness to optimize channel usage
- Ensures that any digital and F2F interaction is consistent, using technology and digital solutions; establishes a closed loop feedback strategy to create a meaningful engagement
- Supports in developing the detailed customer experience roadmap with prioritization rules and guidelines for improving the customer experience
- Working closely with the OC Analytics team to track performance of campaign user journeys and provides suggestions to respective brand teams on how to continually optimise the campaign user journeys for enhanced CX. Analyses customer feedback / insights to act as the voice of the customer to inform brand strategy, ensuring the tactical plan successfully addresses CX challenges and opportunities
- Collaborates with Channel expert, Content executive, and Core Marketing/Brand teams to ensure that the campaign user journeys are developed wholistically; ensures cross-channel coordination
- Transforms tasks into intuitive, accessible, and easy-to-use designs through the entire experience lifecycle and supports multiple projects to ensure appropriate campaign user journeys are available and well-orchestrated for campaigns execution.
We are looking for professionals with these required skills to achieve our goals:
- Technical Skills: Customer Journey Design; Customer Journey Mapping, Channel Management, Campaign Management, Customer Experience Management, A/B Testing, Marketing Automation, Digital Marketing
- Preferred Certifications: Digital Marketing Certifications; Data Analytics Certifications; Project Management Certifications
- Bachelor’s Degree in Sales, Marketing, or any other related discipline. MBA preferred.
- 6+ years of recommended total experience, including 4+ years of relevant experience, preferably in customer journey design, digital marketing, omnichannel engagement, or customer experience.
- Tools Knowledge: Working knowledge of MS Office suite, Expertise in Marketing automation tools like SFMC, Pardot, Familiarity with Web Analytics tools like Google Analytics, Familiarity with CRMs like Veeva, Salesforce
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
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