Data Audience Specialist Apac & India

Versuni, formerly known as Philips Domestic Appliances, has a simple yet powerful purpose of turning houses into homes. As a house of brands Versuni is home to the brands: Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo. Through meaningful innovation, we improve the lives of people, helping them to lead healthier and happier lives every day. We are looking for a highly motivated, progressive thinker who works with a growth mindset. If you love innovation, challenges and fast-paced ideation, this role may be for you.

The role is based in Jakarta, Indonesia.

Your Role & Responsibilities:

• Identifies opportunities and initiatives to optimize setup and performance of digital, marketing and advertising technology ecosystems.
• Ensure excellence in media strategy execution for full funnel end to end campaign (brand and performance)
• Works with analytics, technology, product, and marketing teams to define requirements to support enhancement of the digital customer experience.
• Monitor, optimize and evaluate media campaigns in close cooperation with media agency.
• Have a profound understanding of the Philips brand and the category to translate business objective into insight-led media activations.
• Manage relationship with key vendors and partners.
• Accelerate media excellence by leading learning agenda (including early case studies for innovative media solutions) to drive Philips DA growth and media best practices across organization.
• Recommend and implement measurement solutions or A/B test to help understand the impact of media campaigns make on targeted audience, the business in general. Continuously check on effectiveness of media and creative strategy.
• Coordinate creation of the best-in-class holistic digital media plans that leverage data and insights as well as media best practices.
• Leads consolidation of integrated campaign plans for Indonesia across all businesses and media channels.
• Analyzes customer behavior to identify opportunities and approaches to lift customer experience and business performance.
• Ensures market campaigns plan implementation in compliance with global/regional media strategy and playbooks.

To succeed in this role, you should have the following qualifications and experience:

• Strong experience in Digital Campaign Management, Performance Marketing, Digital Optimization & Social Media Marketing
• A strong candidate can simultaneously manage multiple projects and requests in a fast-paced, collaborative environment.
• Proven experience in working with large businesses in international environment and media budget/audience management.
• Min 7 years' experience in Digital Marketing, media planning experience (as media channel lead for Paid Social, Programmatic and OOH/TV) in top media agency or inhouse digital team of global brands.
• Intimate knowledge of Lazada, Shopee, Tokopedia, Bli Bli and other E-commerce platforms in the region
• Excellent project management skills to coordinate both internal and external teams
• Proficiency in advertising technology and related platforms, primarily around CDPs, DMPs, SSPs and Google Analytics/Adobe Analytics
• Experience and deep understanding of brand, search, conversion lift studies, MMM and other cross media measurement
• Minimum Bachelors (or local equivalent) in Digital Marketing
• Proven track record in executing well performing full funnel media campaigns.
• Fluent in English

You are part of:

• The Digital Hub team for APAC and India, in charge of the activation of our campaign. You work closely with the marketing team of Indonesia covering a range of 9 business categories, while supporting the regional business and operations in Data & Audience management.
• A Winning Digital First team with DAring, CAring culture of mentoring and coaching.

As we value diversity, we have a multi-functional and diverse team, with different points of view, different ways of thinking and new capabilities to strengthen.

Why should you join Versuni?

We are proud of the products we make. As a leading player in domestic appliances, we offer sustainable products across kitchen appliances, coffee, air, garment, and home care. The successful product ranges include the renowned Airfryer, Espresso Machine with LatteGo, the PerfectCare Elite Steam Generator, Air Purifier and SpeedPro Max vacuum cleaner. We are also known as home to such brands as Philips Walita, Saeco, Gaggia and Preethi.

In Versuni we work with contagious positivism. We believe that inclusion comes before diversity and all voices are heard. When you join our closely connected and diverse team, you'll be joining a global family. Like all families, we grow together and support each other. In our drive for digital transformation success, we partner to grow and deliver. We celebrate our wins together.

Our company is headquartered in The Netherlands, and has innovation, manufacturing, and commercial centers across the globe, with presence in over 100 countries. We employ approximately 7,000 talented individuals who bring innovation to customers and consumers.

Our goal is for you to grow every day, and to support you to become the very best version of yourself. We are committed to providing the highest levels of consumer satisfaction, underpinned by our quality approach. We make conscious choices caring for people’s homes and our planet. We grow responsibly and sustainably.

Sustainability is an important factor for Versuni. We have been 100% carbon neutral in our operations since 2020, but this is just the start of our plan. We know everything we use today will affect the planet tomorrow. For the past century, we've innovated to make products faster, better, and more energy efficient. A better future is possible with a plan that’s built to last.