Channel Development Lead Crop Science - Indonesia & Malaysia

JOB PURPOSE

• Ensuring the definition and implementation of our country go-tomarket strategy.
• Ensure definition and tracking of country 3-year Channel Strategy that enable Customer Marketing strategy including 3-year crop strategies, brand plans and 12-month campaign plan along with related MWBs and key enablers to be implemented.
• Lead the country Channel Management Strategy and Value Optimization focus from Gross to Net focused on growing market share and profitability for our integrated business (CP and Seeds).

Your Tasks And Responsibilities

• Value Optimization & Commercial Policy: : Build long-term strategic transactional pricing strategy with Marketing Team for Value Optimization through Net Price Management, Trade Policy Management, Cash and Credit Management.
• Measurement & Process Improvement: Monitor the timeliness and effectiveness of go-to-market plan execution; track KPIs (market share, wallet share, sell in, sell-out, etc.) against plan and provide insights to leadership team.
• Define mid/long-term channel strategy including channel selection (i.e., which channels, number of layers) in line with country go-tomarket strategy, scenario building as per determined optimized future channel requirements and capabilities.
• Channel Strategy Development: Analyze and evaluate Channel strategy with marketing team focused on Market review, Channel structure & coverage model, customer to channel performance and interaction model, review value proposition, internal effectiveness and capabilities.
• Lead integration of channel requirements in marketing plans and identify and implement cross-selling/up-selling opportunities for assigned channel group. Acquire proper feedback (e.g., customer satisfaction survey) from channel customers to further optimize our channel management approach and offers.
• Channel Strategy Execution: Lead channel segmentation and define clear value propositions / channel investments for each segment (incl. potentially channel specific solutions) in line with strategic fit and define clear target setting including related financial plans for each segment
• Establish a management cycle to develop Channel Segments and build Frameworks reflecting grower preferences and market trends and IT enablement tools (Account Planning, Track & Trace etc.)
• Collaborate with sales managers on go-to-market implementation - monitor channel interactions, coach the sales force and ensure alignment on different interaction strategies and touchpoints.

Who You Are

• Strong people management, coaching, outstanding leadership, and networking skills. Excellent ability to manage complexity and ambiguity alongside impeccable communication and presentation skills.
• Ability to manage high pressure situations and apply logical and pragmatic approaches to challenges. Experience working within a crossfunctional project team to deliver on a technology / transformational data project (CRM/Digital)
• 3+ years’ experience in Senior Marketing Management, Channel Management, Brand Management, Product & Portfolio Management, Customer Insights / Customer Experience, and CRM. Previous experience developing, executing, and managing the Market
• Tertiary degree (Business, Marketing, Agriculture, Commerce)

Application Period: 11 - 22 September 2023 Reference Code: 800963

Division: Crop Science Location:

Jakarta Head Office

Functional Area: Marketing Position Grade: VS 1.2

Employment Type: Permanent Work Time: Flexi Hours - 8 working hours

Contact Us

Address Telephone E-Mail

PT Bayer Indonesia

Menara Astra, 33rd floor

Jl. Jend. Sudirman Kav.5-6, Jakarta 10220, Indonesia

+622130491111

[email protected]