Trade Marketing Manager – General Trade

• Good knowledge of trade marketing (RTM/RGM) in general trade channels, and experience in build Route-To-Market Strategy for General Trade business.
• Statistical Analytical skill
• Proven experience in trade marketing or sales within FMCG industry or dairy.

About the opportunity

Role purpose

To develop the most effective and efficient in-store marketing plan based on shopper

and channel priorities to achieve business objective.

Role accountabilities

• Trade marketing are responsible.
• Allocate trade expenditure budgets by channel and in-store activity.
• Attending key selling meetings where specialist input will add value.
• Process and ensure planned trade marketing activity is aligned with
• Objectives and constraints.
• Support the process of developing business plans for key customers.
• Evaluate company performance against the annual shopper and channel
• Provide appropriate information to the annual planning and the short term
• Define priority shopper segments and objectives for priority shopper segments.
• Define the best Route To Market Strategies for General Trade Channel exspansion.
• Brief the design of POSM materials to marketing.
• Define strategies to achieve objectives in priority channels.
• Develop plans for each priority channel to achieve shopper and channel
• Plan changes to in-store communication to shoppers and implements for
• Develop selling stories to support in-store initiatives.
• Define the ideal in-store marketing mix that must be achieved in each priority channel to achieve objectives for priority shopper segments in priority channels.
• Brief sales team on forthcoming activity.
• And implement in-store standards.

objectives.

• Evaluate the effectiveness of new product introductions against agreed objectives.

About You:

• Minimum 3 years of experience in in trade marketing or sales within the dairy or FMCG industry
• Good knowledge of trade marketing (RTM/RGM) in general trade channels. Modern Trade channel understanding would be beneficial.
• Functional expertise in Merchandising, Sales, Marketing & Promotion
• Moderate Statistical Analytical skill
• Excellent communication and interpersonal skills
• Bachelor Degree from a top or reputable University in Indonesia

Our Co-operative

Te Mātāpuna toa takitini

Fonterra’s strength is in the collective.

Fonterra is a global nutrition company owned by 10,500 farming families across Australia and New Zealand. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence.

With more than 150 offices and sites around the world, Fonterra can offer a great range of career pathways across our business. At Fonterra, diversity, inclusion, and flexibility are a big part of our business, and with a collaborative culture, inspiring leaders and passionate people, this is a great place to work. Apply today and join our dynamic team!