Senior Marketing Manager (Havaianas)

Havaianas is a global premium footwear brand from Brazil. True to its motto "Designed for a free life", the Brand stands for free style living full of fun, joy, excitement & energy! Havaianas Indonesia team is looking for a seasoned rockstar marketing professional who can lead the marketing function & catapult the Brand to its next phase of growth.

JOB DESCRIPTION (INCLUDES, BUT NOT LIMITED TO)

• Conduct periodic market research &analyze data to derive insights about customer behavior and Brand power
• Prepare marketing budgets, track spends & re-calibrate the budget based on sales performance & ever changing business needs
• Manage ATL & BTL marketing activities
• Present ideas & final deliverables to internal & external teams, and lead the discussion during business reviews
• Design & develop an effective KOL & Influencer strategy to drive high engagement & grow Brand awareness
• Regularly look for opportunities to bring in marketing best practices (tools, templates, methodologies) and raise the bar of performance for Marketing
• Design & implement strategies for marketing function, including digital, ATL, BTL & all communications
• Liaise with teams to understand marketing needs, create & execute campaigns to aid sales & awareness
• Ensure our Brand message is strong and consistent across all channels and marketing efforts, like events, email campaigns, web pages, promotional material, online & offline store representations
• Understand key marketing performance metrics (both offline & digital) and tools to provide analytics & insights
• Negotiate with vendors & marketing agencies to get high quality & timely deliverables at optimum costs
• Develop requisite measures, dashboards to review performance, track & monitor the various metrics (new launches, media campaign effectiveness, media spends) and initiate necessary actions to address deviations
• Manage the learning & developments needs of the team below. Recruit, mentor & coach them continuously to make it a high performance independent team
• Engage continuously & effectively with the Brand Principal to adhere to the Brand global guidelines

TECHNICAL SKILLS REQUIRED

• Strong analytical skills
• Fluent in Bahasa & English, should possess both street-smart & also polished communication skills
• Extremely high degree of attention to details. Willing to listen to new ideas and learn continuously
• Strong negotiation & influencing skills
• Excellent team player. Very strong people skills. Extrovert & outgoing
• Excellent at Power Point, Word & Excel 2. SEO, SEM, GDN, Affiliates, Performance marketing
• Ability to thrive in an ambiguous and ever changing business environment
• Great to have experience with Shopify, Google Analytics
• Excellent time management and stakeholder management skills
• Should have strong entrepreneurial & leadership skills. High degree of ownership & accountability