Senior Marketing Manager - Food

About The Role
Fasten your helmet and climb aboard, if you’re ready to be our Senior Marketing Manager, Merchant Growth Strategy, GoFood. In this role, you will be an integral player within the GoFood Marketing team based in Jakarta, Indonesia. Leading the GoFood Marketing (Merchant Growth) team, you will be responsible for developing the marketing strategy for GoFood – including how to design brand-building campaigns, how to reach users and create conversion, and how to design placement for the relevant segment – to drive user penetration, loyalty, and brand love towards GoFood. The folks in the GoFood brand, product, analytics, creative, and strategy teams will be your partners on this ride. With a mission-driven and collaborative team, we will continue our dominance in Southeast Asia.
What You Will Do

• Partner with the creative and media team to develop robust and relevant communication for our different segments, using various drivers to impact growth according to the different personas
• Collaborate with the GoFood business team in conceptualizing, designing, and building strategies and campaigns to reach GoFood business goals and visions
• Lead the GoFood Merchant Growth Strategy team in managing end-to-end campaigns development, including planning, monitoring, implementing, and evaluating marketing strategies and initiatives
• Develop integrated campaign plans that include activations across many formats and channels (e.g. video, interactive, social)
• Collaborate with the Product team to not only develop and execute strong GTMs for new product launches but also become an integral partner in sharing input and consumer insights for product development
• Manage overall media strategy and execution to acquire, retain, and engage with customers.

What You Will Need

• Experience with solving problems and thinking strategically in order to translate user tension into business opportunities for company growth
• Experience in crafting marketing, communication, and business strategy
• Experience working with cross-functional/cross-discipline stakeholders, and drafting and leading communication plans for internal stakeholders
• Experience in brand health tracking on the reporting, trend monitoring, and developing an improvement plan.
• At least 6 years of experience working as a brand or product marketing manager, analytics manager, or strategy & planning manager in technology, telecommunication, start-up, or FMCG
• Bachelor's degree from a reputable university or equivalent practical experience
• Experience in end-to-end campaign development, from planning, executing, and reporting

About The Team
Our GoFood Marketing team is a part of the GoFood Business team based in Jakarta. The team consists of growth marketing, brand managers, brand executives, marketing analytics, and more. They are the magicians who combine logic and magic to create a brand that people love. Our main responsibility is to develop GoFood’s marketing campaign that ensures GoFood's continuous growth. Making sure everyone knows, always thinks about GoFood and we also want everyone to stick with GoFood. More importantly, we want to deliver joy in the life of our consumers through the assortment, recommendations & rewards in our platform.
We are also a data-driven team who strives to continuously improve our efficiency. Currently, our team has been working on a lot of innovation, branding, and promotional campaigns, which will help GoFood maintain our leadership in the market. The GoFood Marketing team believes the growth of the business is driven by the growth of the talents. Of course, we care about the business number, yet we also care about each other’s well-being and growth journey. Other than enjoying finding that “a-ha!” moments when swimming through the sea of data, our family also enjoys bonding over food, watching TV shows, or sharing our hobbies.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, e-commerce, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek, Tokopedia and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
About Tokopedia
Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. It has been a driving force behind Indonesia's digital development since its foundation in 2009, with more than 99% of districts and empowered around 12 million merchants listed nationwide. With Nakama ranging all across Indonesia, Tokopedia aims to simplify the lives of many to #FindYourPurpose together.
GoTo and its business units, including Gojek, Tokopedia, GoToFinancial and GoToLogistics ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.