Senior Digital Marketing (Shopify)

Requirements:

• Strong analytical skills to analyze data, track metrics and make decisions based on the results obtained.
• Work experience in digital marketing, specifically using the Shopify platform for e-commerce businesses.
• Understanding of digital marketing platforms and tools, such as Google Ads, Facebook Ads, Google Analytics, and social media management tools.
• Good communication skills and ability to work in a team.
• Creative and sensitive to trends and styles in the fashion industry.
• Bachelor's degree in marketing, business, or a related field.
• In-depth knowledge of digital marketing strategies, including managing online advertising campaigns, social media, SEO, email marketing and data analysis.

s:

• Manage digital marketing content such as social media posts, email marketing, and PPC campaigns to increase brand visibility and sales.
• Build relationships with influencers and marketing partners to increase brand exposure and reach target customers.
• Create and manage online advertising campaigns, including Google Ads ads, Facebook Ads, and other social media advertising campaigns.
• Conduct market research and competitor analysis to identify the latest trends in the fashion industry and implement relevant marketing strategies.
• Manage SEO and website optimization to improve organic search rankings and drive traffic to the company's website.
• Analyze digital marketing data and metrics to measure campaign success, understand customer behavior, and optimize marketing strategies.
• Develop and execute digital marketing strategies for online retail fashion companies using the Shopify platform.