Senior Marketing Specialist Jobs

Requirements :

• Strong skills in marketing strategy development, branding, messaging, copywriting, and content creation are essential.
• Staying updated with the latest marketing communication tools, techniques, and best practices, and continuously improving professional skills.
• Basic Knowledge of web3, crypto/blockchain.
• A Team Player.
• Positive, Open Minded and “get it done” Attitude.
• Minimum 2 years of marketing field related experience.
• Good with campaign forecast, costing, expenses, and customer acquisition cost (CAC).
• Excellent communication skills and be fluent in English.

Responsibilities :

• Developing and implementing effective customer relationship management strategies to foster brand loyalty and advocacy among crypto exchange user, including loyalty programs, customer feedback channels, and personalized communication.
• Creating and executing marketing communication strategies specifically tailored to promote cryptocurrencies.
• Managing public relations activities for crypto exchange, including media relations, press releases, and media interviews, to increase brand visibility and generate positive coverage in relevant media outlets.
• Collaborating with other departments such as Business and Development, Community and Operational, Compliance, and Product Team to ensure alignment and integration of marketing communication efforts.
• Developing and maintaining a unique and compelling brand identity for crypto exchange, ensuring it aligns with the brand's values and appeals to the target audience.