Performance Marketing Specialist Jobs

Responsibilities

• Identify trends and insights by optimizing all channel activities in online marketing based on data insights.
• Responsible for planning and controlling the budget for all digital marketing activities.
• Conduct regular brainstorming in developing the latest strategies related to online marketing.
• Evaluating various technologies, & providing thoughts and perspectives in adopting online marketing techniques appropriately.
• Have a target as well as a measurable evaluation, through paid advertising channels, for example, Ads on Facebook or Google Adwords campaigns.
• Plan, execute and measure various experiments and conversion tests through paid advertising channels.

Qualifications

• Having experience in digital marketing channels (Meta Ads, Google Ads, TikTok Ads, Colaboration Ads (CPAS) etc), able to manage databases, social media, and online advertising campaigns from Top of Funnel to Bellow of Funnel.
• Excellent experience in Marketplace Ads especially on Tokopedia Ads (TopAds) & Shopee Ads (Iklanku)
• Ability to think and act strategically, analytically, and tactically.
• Up-to-date on new emerging trends in technology, consumer behavior, online marketing, as well as performance measurement.
• Able to communicate ideas clearly and effectively.
• Willing to learn something new.
• Able to set up Pixel or Google UTM.
• Creative and innovative thinker.
• Bachelor's degree or equivalent, preferably in advertising, marketing, communication, or related field.
• Excellent organization skills, detail-oriented, and ability to multitask.
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)