Performance Marketing Specialist Jobs

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• Develop, implement, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, Tiktok, E-Commerce, etc.
• Provide regular updates and reports, communicating performance and recommended optimizations.
• Conduct thorough keyword and audience research to inform campaign strategy.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital advertising.
• Collaborate with creative and content teams to develop compelling ad creatives that resonate with target audiences.
• Monitor, track, and report on KPIs, ensuring campaigns meet or exceed performance goals.
• Analyze and interpret campaign performance data to extract actionable insights and recommendations.
• Collaborate with cross-functional teams to align advertising efforts with broader marketing strategies.
• Analyze, develop and improve customer journey through out every touch points.
• Continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

Requirements:

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Ability to work independently and as part of a collaborative team with strong cross function leadership.
• Minimum of 1 year in a leadership position.
• Excellent communication and presentation skills.
• In-depth knowledge of advertising platforms and their respective best practices.
• Minimum 2 years of experience managing digital advertising campaigns.
• Strong analytical skills and proficiency in data-driven decision-making.
• Knowledge in skincare and beauty industry is a plus.