Fans Development Deputy Manager

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Role Summary

Every superstar must have a strong fanbase. The person who successfully get this position will be having very interesting role as he/she will become person in charge to actively build strong fandom of our artists. Start from building infrastructure – recruiting fans – engaging through impactful activations - growing the numbers.

The ideal candidate is a self-starter person with strong character and creativity to always look for opportunity to achieve the goals.

About The Role

• Conduct data analysis to identify customer needs, preferences, and behaviors, and to develop targeted marketing campaign to optimize impact of e-CRM program
• Maintain & retain fans through proactively creating activations to strengthen the engagement
• Communicate progress, risks, expectations, timelines, milestones and other key campaign/project metrics to line manager, stakeholders, and team members
• Utilizing customer data to formulate e-CRM campaigns with high impact
• Build infrastructure as hub for fans activities (data collection, running campaign, exclusive content, etc.)
• Liaise with Regional, Marketing, Digital Ops and e-commerce to plan, design and execute e-CRM campaigns & fandom activation program
• Data Acquisition Excellence: Conducting, collecting data, monitor, review e-CRM campaigns
• Make long-term recruitment plan & actively create impactful program & mechanism for fans recruitment

Minimum Requirement:

• Minimum 3 years of working experience as CRM/audience acquisition role/Digital Marketing/Retention/Database Management preferably in an entertainment/ tech company
• Music lover
• Data driven
• Experience with customer database management
• Excellent analytical, communication and project management skills
• Proven track record in designing, planning, and implementing audience and marketing strategies to drive business goals
• Experience with analytics tools, e.g., Google Analytics, Facebook Ad Manager, etc.
• Good to have: Experience with hands-on data query via SQL, Python
• Effective self-starter who excels in a lean and fast-paced organization where continuous innovation is needed
• Experience in manage fanbase will be advantage
• Bachelor's degree from any field.
• Excellent command in English and Bahasa

Interested? Please follow the link to submit your application today!

Note: Only shortlisted applicants will be contacted.

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

Job Category:

Data, Analytics & Business Intelligence