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Digital Crm Lead Jobs

Company

PT Prodia Widyahusada Tbk. (Prodia)
Address Jakarta, Indonesia
Employment type FULL_TIME
Salary
Expires 2023-08-17
Posted at 9 months ago
Job Description
  • Analyze data sets and weekly documentation of all retention activities on our CRM tool (e.g. MoEnagge)
  • Drive strategy for omni-channel acquisition in order to engage members and improve retention and growth (This includes channel strategy for email, web push, and in-app push)
  • Provide A/B testing activities using other campaign channels (e.g., email, push notif, in-app banner)
  • Create, maintain, monitor and optimize CRM programs, including crafting content, managing system triggers, increased personalization, targeted segmentation, etc.
  • Ensure the achievement of customers acquired through digital and traditional campaigns


Minimum Qualifications


  • Experienced in using MoEnagage Prior experience leading CRM / marketing teams
  • Bachelor's degree in CRM, marketing, business, data, or relevant fields
  • 5+ years relevant work experience in branding and/or digital marketing campaigns
  • Experience in the healthcare industry a plus
  • Experienced leveraging data & analytics to improve in-app retention through CRM tools/software
  • Fluency in English and Bahasa (both verbal and written)
  • Strong communication skills (verbal, written, and visual)