Senior Crm Associate Jobs

About The Team

Product marketing's role is bridge between Business, Product, and Group Marketing to be the voice of the user to bring a product to market, promote it, and sell it to a customer. Product marketing involves understanding the product's target audience and using strategic positioning and messaging to boost revenue and demand for the product.

We are looking for a data-driven and growth mindset Product Marketing Manager who will be responsible for driving go-to-market activities, competitive intelligence, messaging, and positioning of our products.

What you'll do:

• Communicate the value of new products and services to the sales, community, and marketing team
• Develop and implement promotional activities such as promotions and product launches
• Create marketing content such as key visuals, videos, and blog posts to be used in online & offline channels
• Driving product adoption, retention, and brand advocacy through GTM strategy.
• Assist sales, product, or research on calls when appropriate to provide deeper dives into the product
• Measure and optimize the user journey as it relates to product feature adoption, usage and growth
• Defines the product positioning and delivers its value through constant messaging that differentiates new products and resonates with the market
• Gather and translate the voice of the customer by maintaining and managing competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
• Working together with the pricing team to use market research data to determine product pricing
• Speak and present both internally and externally to promote the story of our product
• Manage marketing budget and approval processes effectively
• Gain insight into customer use of current products, untapped opportunities and user personas

What we're looking for:

• Sharp analytical and problem-solving skills
• Outstanding communication, presentation, and leadership skills.
• Previous working experience as a Product Marketing Manager for 2 year(s)
• Attention to details
• Experience in end-to-end campaign development, from planning, executing, and reporting
• Creative thinker with a vision for crafting marketing communication and business strategy
• Experience working with cross-functional/cross-discipline stakeholders
• MA in Marketing, Communications, or a similar relevant field is preferred