Digital Marketing Team Lead

Responsibilities :

• Identify problems and deficiency and implement solutions
• Identify and monitor key SEO KPIs (monitor redirects, click rate, bounce rate, traffics, conversions, etc)
• Improves conversion rates by optimizing the customer journey and landing page performance
• Analyze revenue, campaign performance, click and conversion rates, ROI and daily ad spend in a day to day basis
• Develop and implement SEO strategy and works towards relevant and engaging content and organic search optimization
• Innovate and setup new campaigns (from scratch), including tag management and landing page optimization, keywords, competitors and industries research
• Coordinate and work with cross functions (Marketing team, developer, and operations team)
• Regularly perform thorough keywords research and develop keywords strategy or phrases that increases traffic
• Perform tasks and duties in relation to Digital Marketing as assigned from time to time
• Performs daily optimization and analysis of all advertising campaigns
• Suggest improvements in process and productivity optimization

Requirements :

• Degree in Marketing, Communication, Computer Science, IT or any related field
• With strong desire and growth mindset to learn about all facets of digital marketing
• At least 3 years extensive experience in leading Digital Marketing team as either TL/Supervisor that directly lead and manage digital marketing team
• Adept with the latest digital marketing technology developments
• Preferably have experience in gaming industry and its kind
• Good English communication skills (oral and written)
• With profound knowledge of web analytics tools and suite of Google solutions (Google Analytics, Tag Manager, Search Console, SEMRush and other SEO Software)

*Working will be full remote (WFH)