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Social Media Team Lead
Company | Amar Bank |
Address | Jakarta, Indonesia |
Employment type | FULL_TIME |
Salary | |
Category | Perbankan |
Expires | 2023-09-07 |
Posted at | 9 months ago |
Who are we?
- Monitor social media metrics and use data-driven insights to optimize campaigns, identify trends, and provide regular reports to the management team on the performance of social media efforts
- Be prepared to handle any potential social media crises professionally and effectively, responding promptly and defusing any negative situations
- Supervise a team of social media specialists, providing guidance, support, and feedback to ensure they deliver high-quality work and meet their individual and team targets
- Work closely with the marketing, design, PR, IR, and business teams to align social media efforts with broader marketing initiatives and promotional campaigns
- Keep abreast of the latest social media trends, tools, and best practices to ensure the company's social media strategy remains innovative and ahead of the competition
- Familiarity with social media advertising platforms and experience in creating and managing paid ad campaigns is desirable
- Lead the development and implementation of comprehensive social media strategies that align with the company's overall marketing objectives. This includes creating engaging content, setting campaign goals, and establishing KPIs to measure success
- Collaborate with the content team to create compelling and shareable content for various social media platforms, including but not limited to Facebook, Instagram, Twitter/Thread, LinkedIn, and TikTok
- Foster a vibrant and active online community by interacting with followers, responding to comments and messages, and proactively addressing customer inquiries or concerns
- Understanding of SEO and content marketing principles
- Proven experience in social media marketing, with a track record of successfully managing and growing social media channels
- Experience in developing social media strategy:
- Creative thinker with a keen eye for design and content aesthetics
- Demonstrated ability to adapt to evolving social media trends and algorithms of TikTok Trends, Google Trends, etc
- Excellent written and verbal communication skills
- Proficiency in using social media management tools and analytics platforms such as Meta, TikTok Analytics, Emplifi, Buffer, Brandwatch, etc
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience)
- Strong leadership and team management skills with the ability to motivate and inspire a team
- Experience in the creative industry or related fields
- Able to design and use the design tools to create the social media content: Adobe (Photoshop, Illustrator, Premier), Canva, Capcut, etc
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