Category Manager Food Service

Where you fit in

Despite the challenging conditions in Indonesia due to economic and government interventions which impacted the petroleum business significantly, our non-fuels business has been able to prove as a resilient business by delivering strong performance. Part of it is the Convenience Retail (CR) has been proven to show better delivery every year over the past 3 years, and the Food Service Category which comprises Fresh Food and Drink is one of top 3 major contributors in the CR business. To support growth ambition, it is important to accelerate the CR business, hence the role of the Food Service Category Manager is pivotal to move forward.

What’s the role?

The role aims to fast track the growth of fresh food and drink offer, contributing minimum 30% of total CR business, through innovation in offers that meet customer needs and creating excitements through brand transformation.

Accountabilities include:

• Set up a price position and margin for each product, practice competitor benchmark to ensure competitiveness interface with the global category manager, provide necessary reporting through and to the global organization and implement global deals and projects in the market where necessary.
• Lead category strategy, product development and range expansion of Food Service category to cover all different customer segment and area archetype.
• Lead the brand building activities
• Provide food safety, food & drink handling, food & drink preparation standards and guidelines for each product.
• This role will require 25% of travelling.
• Work together with e-commerce team to create promotions, activation of online platforms and work closely with the Supply Chain and Operations manager to negotiate and get optimal commercial agreement with the supplier and partners.
• Create promotion, marketing campaigns, launch programs to introduce and increase value of key SKU’s.
• Ensure Food Service (fresh food and drink) activities and promotions are well integrated with fuels, paylo, brand and comms that are responsible for growing the Online Demand Deliver (ODD) as an emerging channel for food service category.
• Responsible and lead food safety programs/training and assurance programs for food & coffee.
• Evaluate existing proposition and transform it to new proposition on relevancy to today’s customer demand and optimal commercial term positioning. Lead annual category planning, sales business review with S&O.
• Work together with learning team for providing training and upskilling for category managers and sales team.

Dimensions:

• 200 retail sites/outlets

What We Need From You

We hope to see the following in your CV:

• Must have a Bachelors degree in any course.
• Experience with Contract Management to optimize values.
• Experience in managing Food Service Category Management as well as managing key Convenience Retail suppliers.
• Must have excellent commercial acumen, analytical and communication skills.
• Strong Marketing skills (creating promotions, Customer Value Proposition, Digitalization – Social Media/E-commerce Marketing, Marketing Planning and Traditional Marketing)
• Proven track record in Operational Delivery.
• Excellent stakeholder management, negotiation and leadership skills with proven ability to influence and deliver through others.
• Candidates from the Food & Beverage and Retail industries are preferred. Convenience Retail experience will be very advantageous.
• Professional Retail/Food & Beverage and Category Management experience.
• 5 years of minimum experience in the Food & Beverage industry.
• Must be proficient in the English language.

Company Description

Shell began operations in Indonesia more than 100 years ago and can look back on a rich history with Indonesia. At Shell Indonesia, we believe that diversity is key: it will help our drive to innovate and make sure that our employees’ ideas will travel. We offer an exciting platform from which you can deliver and excel. Shell Indonesia manages business operations that include marketing and trading oil products directly as well as through its appointed distributors. In 2006, Shell started its Commercial Fuels business in Indonesia: we provide bulk fuels and related technical support to the Industrial and Transport Sector. Shell Indonesia is also planning to establish a significant presence in the upstream sector.

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