Marketing General Manager - Director

Events Industry (Exhibition)

Job Summary

Deputy Director Marketing develops and is responsible for implementing the communications and/or events strategy of one or more shows/events.

With the assistance of his/her teams, he/she is responsible for:

- managing all of the show’s communications, on and offline, to all targeted audiences (exhibitors, visitors, press, institutions and partners)

- managing positive exposure for the events he/she is in charge of

- improving national and international traffic, in both qualitative and quantitative terms, of the show/event he/she is in charge of

He/she coordinates the development of his/her staff and promotes a working environment conducive to collective performance in line with the group’s HR strategy.

He/she coordinates cross-functional assignments in his/her area of responsibility within his/her division and/or the group.

STRATEGY AND DEVELOPMENT RESPONSIBILITIES

- Using the Business Plan, developing and proposing a communications and promotional strategy (including digital) for visitors and/or events, for the event(s) he/she is in charge of, including objectives to be met and resources to use

- Developing communications plans (for exhibitors and visitors) in collaboration, if applicable, with a communications agency

- Identifying, setting up and coordinating networks (lobbying, etc.) for professional relations in collaboration with the Other Director

- Responsible for the show’s digital strategy (website, network coordination, apps, etc.) and its implementation (web content, etc.) in liaison with the division’s Digital Marketing Manager

COORDINATING OPERATIONS

- Communications and visual identity for shows: agency briefs and visual identity selections in collaboration with the Marketing team, in agreement with the Other Director and in line with the group’s comprehensive strategy

- Publishing: responsible for all the online and offline documents published for the show (exhibitors, visitors and press, both national and international)

- Visitor promotions and management of the visitor database: direct marketing plan, digital marketing, pre-registration management,

management of visitors entering the sit in collaboration with Logistics, managing the network of international agents for the arrival of foreign

visitors (Promosalons)

- Managing ticketing and the related promotional strategy

- Media plan: Validating and managing the implementation of media/nonmedia plans (tools and content), purchasing and partnerships, etc.

- Press relations: briefs and selection of press/web agencies and organization of press actions in China and abroad, in line with (and in

collaboration with, if applicable) the Corporate Communications Department

- Events: Proposing and managing event-relation actions

- In collaboration with Logistics, proposing and participating in the development of common areas (reception, lounges, VIP clubs, etc.)

“” document type which is not exhaustive or exclusive and is not a contractual document

- Contributing to the show debriefing: drafting communications report, analysis of quantitative and qualitative results, recommendations for

improvements

- Managing and optimizing the budget (via partnerships, sponsoring, etc.) within the defined framework

MANAGEMENT

- Organizing and distributing the workload among the teams

- Making recommendations to the Show Director regarding staffing needs

- Coordinating the development of his/her staff and companies (if applicable)

- Implementing the HR strategy in his/her department and providing the right level of managerial communication to guarantee a positive working environment in the group

- Coordinating cross-functional working group

Required Experience

Education: Minimal Bachelor’s Degree in marketing/communications major

Language: Excellent English skills (oral and written), French skill will be a plus

Experience: 7-9 plus years of professional marketing experience

Marketing team management experience

PR relation resources will be a plus

Familiar with Digital Marketing with resources will be a plus

Proficiency with Microsoft Office software

If you interest for this position, feel free to share your CV to [email protected]