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Indonesia Marketing Manager, Quaker

Company

PepsiCo
Address Jakarta Raya, Indonesia
Employment type FULL_TIME
Salary
Category Jasa Penyedia Makanan dan Minuman
Expires 2023-10-13
Posted at 7 months ago
Job Description
  • Imported Portfolio Range: Coordinate with Regional Commercial Team and/or Export Managers (of source country) to identify possible products to be imported. Work with regulatory and legal re import requirements, finance for P&L, pricing & develop launch plans for shortlisted products with Sales and Distributor and create channel programs to ensure consistent availability, visibility and accessibility of PepsiCo products in-store.
  • Shopper Marketing: Develop shopper activities to increase baseline sales over previous years. Manage the development of merchandising strategy/direction, including permanent POSM (point-of-sales material) display recommendations, and planogram solutions in line with POP Vision & Objectives and brand vision & objectives.
  • Promotional Calendar: Development of consumer promotion calendar which drives profit accretive incremental growth for TBC Portfolio by utilizing local agencies and partners. Ensure the execution of the calendar On-Time & In-Full.
  • A&M Budget and MFAR Management: Recommend proper A&M budget based on AOP initiatives to Head of Marketing. Execute Monthly MFAR Tracking to check total spending progress vs plan and budget. Develop and manage Media Plan and work with agencies to deliver highest efficiency based on Marketing Objective. Strive to deliver higher Working A&M.
  • Commercial Planning/Execution: Support Commercial Lead with new commercial opportunities to drive additional business. Facilitate building of Joint Business Plans (JBP) and Annual Operating Plans (AOP) and align with internal team to ensure flawless planning and execution.
  • Innovation Calendar: Develop brand expansion roadmap for TBC category products including relevant innovations- product & packaging to drive profitable growth.
  • Brand-Building/Marketing Strategy Development: Working with Category lead to set long term brand goals , scoping out the opportunities , concept development & testing campaign and innovations , and working closely with Commercial Lead to plan and execute in-year action plans to win in Category.
  • Marketing Campaign Development and Execution: Development of communications and content around TBC brands that influence consumer behavior. Coordinate advertising development, from identification of consumer insight to testing of final assets and deployment. Also, localize any global/regional content which is available and meets brand’s strategic imperative.
  • Market Share and Brand Health Analysis: Analyze Volume, Value shares and Brand Equity Scores (if available) to understand market & consumer trends and inform decision making. Develop holistic action plans (4P’s) for winning share improving Brand Health & growing consumption.
  • Collect and integrate sales execution data, vis-à-vis approved budget, and analyze them by channel & brand and share it with relevant stakeholders on a regular basis to inform monthly business decision making.