Head Of Performance Marketing (Investment)

About the Company:

Our client is one of the leading Fintech companies aiming to provide a better financial future.

Job Responsibilities:

• Create and maintain thorough documentation that will enable any new employee to comprehend and even take over the function's operations, both for the overall structure AND the step-by-step method of controlling each channel.
• Optimize SEO strategy via keyword and website improvements
• Utilizing scalable digital marketing across channels to increase organic digital marketing investment while reaching key target consumers
• Identify market trends, user behavior, and insights using data analysis to offer marketing and business strategies.
• Hire the right team member to meet the hiring expectation
• Keep track of and monitor all digital marketing KPIs, such as actual spending, conversion rates, ROAS metrics, daily optimization, GDS, and CAC (at all phases of the funnel).
• Weekly, carry out continuing keyword research, expansion, and optimization.
• Effective campaign budget planning and optimization requires careful forecasts, thorough testing, and agile optimization.
• Create, implement, and evaluate comprehensive digital marketing strategies, including A/B test bidding methods, across a variety of paid channels, including Facebook ads, Google Search, GDN, and other third-party networks.

Key Requirements:

• Minimum 7 years of experience in developing and implementing digital marketing & performance strategies
• Prior experience in both agency and tech companies will be preferred.
• Possess a solid understanding of different digital marketing channels
• Data driven individual with solid communication skills
• Hands-on experience with SEO, Google Analytics and CRM software
• Good knowledge and experience with online marketing tools and best practices

Call for Action:

If you have the relevant experience and are keen on an exciting new challenge, please apply directly or contact [email protected] for more information.