Area Consumer Engagement Associate

About The Role

As our Consumer Engagement (CE) Associate, you’ll be an instrumental cog in the Jabodetabek Consumer Engagement team wheel of Gojek that directly impacts the company’s (brand awareness and activation). Collaborating with (marketing and regional team), your main objective will be to (drive consumer engagement through creating mall partnership (Jakarta and Bodetabek) strategy and plan according to local insight in the region). You will have ample opportunity to flex your analytical and creative skill at the same time, and deep consumer understanding, skills, and dive deep into projects surrounding looking for growth opportunities by tailoring local insight into partnership strategy), collectively getting us even closer to (engage more consumer).

What You Will Do

• Manage regional/local insight generation for idea creation, translating into key actionable initiatives to build relevance with local residences
• Support Area Senior Manager for driving consumer engagement focus areas in terms of engagement, partnership with local POI, mall in which will deliver POI domination, POS merchants branding, standard package that will deliver Region target completed orders and active users
• Overseeing completed order transaction and MTU achievement vs target in regular basis, immediate actions to fill the gap if any
• Creating consumer engagement strategy and plan according to local insight, merchants branding & POI domination and HQ driven initiative amplifications for the region.

What You Will Need

• At least 3-4 years of working experience in marketing
• Preferably majoring in Marketing Management or Business
• Solid experience in partnership
• Ability to teach related Consumer Engagement knowledge to all CE team
• Good understanding of local knowledge & demonstrate excellent in Digital Marketing Campaign
• Excellent communication skills with demonstrated interpersonal flexibility
• Can easily adapt to change, shows flexibility, ability ti do prioritization, organization and time management skills
• Bachelor degree from top university or (any well-known universities from each region) or abroad with GPA > 3.2 or equivalent

About The Team

• Our Regional Consumer Engagement team is a family of 17 people based in Indonesia, specifically in Jabodetabek region. We oversee all things and act as a center of excellence for partnerships and increasing potential visibility in respective region POI or malls and work to create (consumer engagement and brand awareness. It’s our job to ensure that all engagement activities run seamlessly. One of the biggest challenges we had to face is to ensure Gojek domination is consistent across Jabodetabek region. We eventually resolved it by doing close coordination with HQ and the regional team. Currently, we’re busy at work on various projects, including one about POI domination, merchants branding

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, e-commerce, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek, Tokopedia and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

About Tokopedia

Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. It has been a driving force behind Indonesia's digital development since its foundation in 2009, with more than 99% of districts and empowered around 12 million merchants listed nationwide. With Nakama ranging all across Indonesia, Tokopedia aims to simplify the lives of many to #FindYourPurpose together.