Programmatic Account Manager/ Senior Planner

To apply for this role, you must submit a cover letter, a resume, and a link to your portfolio. In your cover letter, please highlight any experience that demonstrates why you are suitable for the position.

What you need to know about us

FYND Media are a forward-thinking performance programmatic division of M&C Saatchi company. Our mobile-native legacy gives us leaps ahead in the hyperconnected age and our data-centric, ROI-positive approach, ensures we lead the industry. We are multi-channel programmatic division specializing across omnichannel screens and upcoming formats such as audio, DOOH and CTV.

What we are looking for?

• The candidate should expect to spend 70% of their time on Campaign management, Ad Operations, Campaign Set up and 30% contributing to campaign plans and client meetings/QBR support.
• Day-to-day, the candidate will work alongside account teams to devise and implement programmatic strategies, provide insights and recommendations to improve campaign performance and make campaign changes as required. Other than campaign planning, candidate but also be hands on with DSP platforms to set-up, activate, and optimise campaigns.
• A secondary responsibility will be training and educating junior members on the programmatic landscape and all thing programmatic to run successful campaigns as the candidate grows in the role.
• Reporting to the Associate Director, APAC the candidate will work closely with the programmatic team based in the UK/SG but be fully responsible for supporting our global offices in driving programmatic growth in the region.

Responsibilities:

• Support with programmatic elements of new business pitches, including creating presentation decks and speaking to overarching strategies.
• A secondary responsibility will be training newly onboarded junior candidates to successfully run end-to-end programmatic campaigns and delegate campaign/operation roles.
• Assist account teams in packaging campaign reporting and insights in a client-friendly digestible manner.
• Interact with client contacts, as needed, to discuss campaign performance and possible improvements as well as help upsell new initiatives to grow accounts.
• End to End Campaign management – DSP Campaign setup, optimization, Bid Strategies, reporting, Weekly Analysis and Insights, End of Month reports, Post Campaign Reports and Quarterly Review Slides etc.
• Develop display programmatic strategies across web and app and derive insights regarding the performance of campaigns in terms of segments such as, but not limited to, audience cohorts, content clusters, and targeting groups.
• Liaise with programmatic partners to help promote strong agency relationships, troubleshoot issues, and access new features/betas.
• You will be working closely with Managers and Planners from FYND and MCSaatchi Performance Teams based in Indonesia, Singapore, and India.
• Being proactive and identifying significant trends and areas of opportunity for campaign growth by recommending tests and strategic directions.

What are the requirements of the role?

• Knowledge of audience, inventory, and publisher planning/management
• Proficiency with multiple DSPs. DV360, The Trade Desk, and any other mobile specific DSPs is a plus.
• Experience on the following would be a plus:
• Ability to work autonomously and with team members in different locations.
• Comfortable with excel and large data sets to make analytical/data-based decisions.
• Minimum of 3 years’ experience in programmatic digital media, preferably with a media agency and with some level of performance marketing experience
• Knowledge of DPS outside of DV360 and TTD is a plus
• Technical knowledge of ad servers, tracking and, mobile measurement tools
• Excellence within the following skill areas: problem solving, data led analysis, organization, collaboration. Alongside being a confident presenter and communicator
• Experience of running brand based innovative campaigns which are complex and in multiple regions.
• Experience managing campaigns driving towards app installs is a plus
• Experience in running CTV and DOOH campaigns is a plus.