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Strategic Planner Jobs
Company | OLIVER Agency |
Address | Jakarta, Indonesia |
Employment type | FULL_TIME |
Salary | |
Category | Teknologi, Informasi, dan Internet |
Expires | 2023-08-27 |
Posted at | 9 months ago |
Job Title: Strategic Planner
- Provides strategic direction and defines the guidelines from which the creative team and other teams can work easily to cascade them into daily content.
- Helping to drive key marketing projects and day to day communications with our on-site creative teams.
- Advise on best practice for testing and optimization.
- Working closely with marketing teams across the Unilever business units to develop.
- Develop integrated comms strategies, customer journeys and detailed comms plans for new initiatives and innovations.
- Proactive with suggestions about how propositions, briefs and comms can be improved.
- Work with the Account team to prepare external proposals to pitch for larger projects from c
- Refine propositions and to develop and refine briefs and to help encourage innovation and bravery.
- Define, analyze and propose a branding strategy that not only helps differentiate our influencers with competitors in the market but also integrate their roles into larger IMC strategies.
- Building brands for our Content Creators.
- Deliver more effective and engaging direct comms, by bringing an understanding of their business, their brands and their audiences together with best practice and outside inspiration.
- Excellent written and verbal communication skills in English
- Proven track record in developing strategic digital marketing plans
- Strong analytical skills: the ability to derive insight from wide ranging data sources, and to simplify complex problems
- Demonstrated track record of bringing insight, strategy and ideas generation new business pitches
- Strong customer journey planning skills
- Good knowledge of the digital fields, especially influencer marketing and the media
- Strong CRM and comms planning experience across comms, social & digital
- Strong commercial understanding to ensure thinking is grounded in clients' business issues
- Experience in developing brand propositions
- Strong communication skills: the ability to be clear and inspiring in written and verbal communications
- 3 years + experience in integrated communication planning role or social/ digital strategic planning role with a high tendency to go beyond social & digital space
- Excellent team working skills
- Collaborative, practical and solutions focused
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