Senior Manager Of Brand Activation And Partnership

About The Role
This position plays a crucial role in building Gojek's brand identity by bringing it to life, making it relevant, and approachable to the target audience. The ideal candidate for this role must have a deep understanding of the diverse consumer demographics across personal, collective, and cultural aspects. Their primary responsibility is to create a solid and robust brand plan that aligns with the company's growth objectives.
Coordination with stakeholders becomes a key strength to drive holistic brand campaigns. The successful candidate must be adept at orchestrating multiple stakeholders from different business units, corporate affairs, regional operations teams, and other departments as needed. Effective stakeholder coordination ensures that brand campaigns are aligned with the company's overall strategy and objectives.
As a brand representative, the person in this role must ensure that all campaign and activity outputs are of the highest quality, delivered on time, and completed. This involves closely monitoring and evaluating the brand's performance, making necessary adjustments to ensure that the brand remains competitive and engaging to the target audience.
In summary, the person responsible for building Gojek's brand must have a solid understanding of the target audience, be skilled in coordinating with stakeholders from various departments, and be committed to ensuring the brand remains competitive and engaging.
What You Will Do

• Attract and manage effective marketing assets and content across Paid, Organic, Brand, Content, and Creative
• Ensure smooth effective collaboration across cross-functional teams such as the Product, Growth & Data team
• Develop the company's brand as purpose-driven and clear positioning against competitors working closely with the product team
• Lead brand campaigns by orchestrating by becoming the central hub - (Products, Creative, Media, CA, etc)
• Act as the voice of the customer and guide the company in organizing around the customer’s needs. This includes conducting customer research and applying insights to other initiatives
• Effectively strategize and execute long-term marketing plans and short-term tactical activities to support business outcomes in customer acquisition and retention/engagement
• Support the product team in communicating the value propositions to customers, including content ideation, marketing collaterals, and toolkits
• Help Gojek grow users by tapping into potential segmentations
• Responsible to build Gojek's brand equity to be the Top of Mind Brand in the category

What You Will Need

• Entrepreneurial and strategic thinker able to successfully partner with various company functions to achieve company goals and align with customer needs
• Having data analytic skills and a vast understanding of digital marketing is preferable
• At least 5 years of experience in marketing with a focus on brand management and end-to-end marketing
• Outstanding oral and written communications and presentation skills in English and Bahasa
• Strong experience and proven track record of brand building, growing, and shaping marketing strategy
• Proficient and experienced in dealing with media partners, creative agencies, social listening, and partnerships
• Proven record of working with complex organization and intense cross collaborations (interpersonal skill is required)

About The Team
Brand Marketing is the central team to ensure integrated brand-building activities to create multiple impacts in the market. We develop campaigns to gain the love of people through educational campaigns, and engagement, and celebrate the #PastiAdaJalan spirit.
The Brand Marketing family consists of 20+ people based in Jakarta Indonesia. We celebrate friendship and teamwork. On a daily basis, we work hand in hand regardless of the hierarchy, where anyone can throw ideas and contribute to each other's projects. We appreciate openness.
We are ensuring that we have a balanced level of work and joy. In and out of office. We are embarking on a new phase for the brand to be a strong part of the culture in Asia, and creating more impact with the joint Gojek & Tokopedia. These are the focus moving forward, we need a strong leader to build a winning culture in the team to be ready for the new era. If you are looking to build a strong world-class people brand, or you like to work with a diverse group of people and expertise and would like to have the opportunities to create tangible contributions to society, this role is perfect for you.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, e-commerce, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek, Tokopedia and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
About Tokopedia
Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. It has been a driving force behind Indonesia's digital development since its foundation in 2009, with more than 99% of districts and empowered around 12 million merchants listed nationwide. With Nakama ranging all across Indonesia, Tokopedia aims to simplify the lives of many to #FindYourPurpose together.