Brand Strategy Senior Manager

Job Responsibilities:

• Market insights and competitive analysis: Gain in-depth understanding of target markets and consumer needs, participate in consumer and market research, and conduct competitive analysis to identify market trends and opportunities, and propose corresponding action plans.
• Develop and execute brand strategy: Collaborate in formulating brand business plans, and monitor and adjust at different stages to ensure alignment with market demands, competitive environment, and business goals.
• Team management and collaboration: Work closely with internal and cross-functional partners within the department to achieve synergy and collaboration effects.
• Develop and implement brand communication strategy: Based on market and audience insights, as well as competitive analysis, collaborate in formulating brand positioning and brand values, plan and manage integrated brand/corporate communications. Manage brand assets and image, and establish long-term competitive advantages for the brand.

Job Requirements:

• Ability to deeply understand the market and consumer insights and translate them into targeted brand strategies.
• Bachelor's degree or above in Marketing, Brand Management, or related fields. Fluent in English.
• Familiarity with market research and data analysis methods, capable of making data-driven decisions.
• Some knowledge and interest in the smartphone and technology industry.
• Knowledge of digital marketing, social media, and emerging market trends. Possess innovative thinking and problem-solving skills to develop innovative brand strategies in a competitive market environment.
• Excellent communication and leadership skills, capable of collaborating with different departments to drive the execution of brand strategies.
• Minimum of 7 years of work experience in business consulting, marketing, or brand management.