Senior Brand Manager Jobs

Site Name: Indonesia - DKI Jakarta - Jakarta Selatan

Posted Date: Aug 2 2023

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Voltaren, and many more – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Are you looking for a brand management role that allows you to drive robust customer insights and deliver promotional effectiveness? If so, this Senior Brand Manager role could be an exciting opportunity to explore.

As a Senior Brand Manager, you will be responsible for leading Brand Activation Planning and Execution of Brand strategies through: new products roll out, media, consumer activation, expert engagement initiatives; and monitoring of brand performance to drive sustainable brand consumption and sales growth for local market.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Identify investment priorities and manage A&P (working media and P-line) with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management.
• Activate and consistently deploy winning claims working closely with area, regulatory, medical and activation teams.
• Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity.
• Model Haleon values & behaviors and compliance with all Haleon codes of practice.
• Win in digital locally through driving local digital insights and delivering locally relevant digital campaigns.
• Liaise actionable local insights with the Area teams (consumer, shopper, expert) to generate locally relevant Task Maps.
• Actively contribute to global innovation scoping and forecasting process across PMB cycle to ensure launch targets are realistic and delivered. Drive innovation planning, sequencing, implementation planning, tracking and learning.
• Adapt Area toolkits (materials, claims, copy, local lingo, etc)
• Work with Finance to analyze the P&L and identify the impact of alternative actions.
• Responsible for tracking local brand KPIs and recommending remedial action where necessary
• Accountable for accelerated share, sales and profit growth for assigned brand portfolio over 3>1 plan in the market.
• Build strong agency partnerships at LOC to deliver world class activation.
• Execute in-market new product launches brilliantly leveraging Area launch models with local adaptation were needed.
• Define and deliver winning expert activation program to strengthen “expert recommended” differentiation for relevant brands.
• Execute and amplify winning Market Activation Plans (MAPs) in the context of the consumer, shopper, expert, trade and competitive set. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• University degree preferably business or marketing
• Minimum 8 years relevant experience within FMCG

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Knowledge of consumer marketing, including digital.
• Experience in brand architecture, setting brand/variant roles & priorities and building portfolio
• Demonstrated ability to lead complex projects with successful outcomes.
• Financial acumen
• Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas
• Experience of leading successful innovation launches in market
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.