Brand Manager | Fmcg - Confectionary

Our portfolio company is a rapidly growing FMCG brand focusing on providing healthy snacks that kids will love. They are currently seeking for a seasoned Brand Manager with a mix of confectionary and consumer goods background. A Brand Manager who is commitment to quality, innovation, and customer satisfaction to join the team. The successful candidate will be responsible for developing and executing brand strategies that drive growth, engage consumers, and enhance brand loyalty.

Key Responsibilities

• Monitor and analyze brand performance metrics, making data-driven decisions to optimize marketing efforts.
• Conduct market research and consumer insights analysis to identify trends and opportunities in the confectionery industry.
• Create and manage marketing campaigns, including digital, social media, and traditional advertising, to promote our brand.
• Collaborate with sales teams to ensure alignment and support in achieving sales targets.
• Develop and execute comprehensive brand strategies to drive brand awareness, market share, and profitability.
• Develop and manage budgets for brand marketing activities.

Qualifications

• Bachelor degree in Marketing, Business, or related field
• Creative thinker with the ability to develop innovative marketing campaigns
• Strong understanding of the confectionery market, including consumer preferences and trends
• Proven experience as a Brand Specialist in the confectionery industry or related field
• Excellent project management skills and the ability to meet deadlines