Marketing Lead Jobs

At AiSensum, we believe the correct use of data can transform the type of Ads being run in today's Digital Marketing world. We have a diverse team of Data Scientists, Digital Performance Marketers, and Market Researchers who have come together to create an Artificial Intelligence (AI) - Machine Learning-powered platform, the LuckyLakuLab (Advertising Service Agency | https://aisensum.com/) and AdVize (Software as a Service for Performance Marketing | https://getadvize.com/).

Our goal is to support the optimization of Paid Ads with a combination of our powerful platform and the strong abilities of our Specialist Team. We combine Digital Marketing, Data Science & Creative best practices to supercharge Performance for our clients. Join our dynamic team and learn from the best in the Digital Marketing & Artificial Intelligence Industry!

MARKETING LEAD

Requirements

• Ability to develop and execute effective marketing campaigns.
• Experience working with cross-functional teams, including product development, sales, and customer success.
• Excellent written and verbal communication skills.
• Strong understanding of advertising industry.
• Experience conducting market research and analyzing customer needs.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Strong analytical skills and experience using data to inform product and marketing decisions.
• A results-driven attitude and the ability to meet tight deadlines.

Work Scope

• Understand more details on this strategy from TK Kader ( https://www.tkkader.com/ideal-customer-profile-b2b/ , https://www.youtube.com/@TKKader)
• Ensure the website is up to date and reflects our target audience of Digital teams in Enterprise companies. Be able to implement strategies based on 3 core pillars
• Improve Aisensum visibility by getting invited to be speakers at events, podcasts, and conferences.
• Launch paid ads on Google Adwords, Facebook, etc. to increase company and brand awareness
• Broadway Show: Be able to implement various marketing activities week on week aimed at the ICP
• ICP: Identifying the Ideal customer profile
• Join awards and target to get 2-3 awards from leading magazines and websites (NOT PAID/FAKE Awards)
• Work closely with Business Directors to define and develop go-to-market strategies, to generate high-quality inbound leads for Business Development team through marketing efforts.
• Collaborate with the visual designer and Aisensum team to create engaging content and videos.
• Ensure AiSensum is within the top 5 Digital Marketing agencies in Indonesia.
• Write engaging content & create mood boards for Social Media posts, podcasts, and videos
• Collaborate with the sales and customer success teams to create content that helps close deals and retain customers.
• Run full-funnel campaigns, Top (Increase Awareness), Mid (Generate leads), Bottom (Conversions), and measure performance of digital marketing efforts using a variety of analytics tools (Google Analytics, Facebook Business Manager)
• Monitor & optimize the performance of paid ads and the quality of incoming leads
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Develop and execute campaigns that drive awareness and demand for the software products, including social media, email marketing, webinars, and other tactics.
• Monitor the ongoing company presence on social media platforms (LinkedIn, Instagram, Google, Tiktok, Facebook, etc.), and track improvement on the number of followers, engagement rates, etc.
• Product Manifesto: Play a pivotal role in preparing the product manifesto

Benefits

• Private health insurance
• Get constant trainings by Digital Marketing Professionals on all digital channels, Data-Driven Marketing Decisions, Big Data Analytics & Digital Marketing
• Working From Home (WFH), mostly
• Employee engagement allowance

Get to know us better at

aisensum.com/

instagram.com/ai.sensum/

instagram.com/getadvize/

bit.ly/ais-candidate-handbook

Please apply to [email protected]