Performance Marketing Lead Jobs

Our client has built one of the top seller-focused platforms in Indonesia and has a fast-growing D2C business. They offer established, emerging, and global brands in the beauty segment, looking to launch in the vibrant Southeast Asia market, a single platform where they can access independent sellers, customers, and creators. Backed by top-tier global and regional investors, they have grown exponentially in a short period of time, and are looking at international expansion in the foreseeable future.

The Role

Responsibilities

• Using platforms like Tiktok, Shopee, and Meta platforms to acquire more customers for exclusive brands.
• Deliver on metrics such as CAC (Cost of Customer Acquisition), LTV (Lifetime Value), and ROAS (Return on Ad Spend) while growing topline.
• Evaluate relevant tools leading to clear measurement and attribution of the various campaigns activated.
• Run a large volume of experiments to help exclusive brands go viral in a cost-efficient manner.
• Experiment with various constructs, campaign types, user cohorts, channels, and ad platforms for our businesses and generate actionable insights and business outcomes.
• Own end-to-end channel management while closely partnering with product and engineering teams to run experiments that can acquire customers and sellers cost-effectively
• Be a part of expanding the brand into new markets in the South East Asia region, and also set up, scale, and grow the platform.
• Drive user growth across verticals - B2C and Seller acquisitions.

Ideal Profile

• Critical thinking and problem-solving ability, along with respect for understanding regional cultural nuances is required.
• Exposure to UAC/App marketing campaigns will be a plus.
• You have hands-on experience using Google Analytics, Google Studio Manager, and other relevant tools for daily reporting/MIS.
• You have a proven track record of working with and delivering using Google AdWords, Facebook Audience Network, and Google Display Network.
• You have at least 8 years of experience in Marketing, with significant experience scaling a direct-to-consumer brand using online search, content marketing, Facebook ads, and marketplace ads, ideally regionally.
• Experience scaling small or early-stage brands within realistic timeframes, backed with analytical data and business cases.
• Experience within Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.
• Solid hands-on experience working with content marketing and social media marketing. You are familiar with tools that allow the measurement of social media results.
• You have a Bachelor’s or Master’s Degree in Marketing or Business Management or a relevant field, ideally from a top-tier school
• You are data-driven, can think out-of-the-box, and have a growth mindset.

What's on Offer?

• Join Southeast Asia’s largest beauty distribution ecosystem, backed by top-tier global investors