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Freelance Marketing Lead (3 Month)

Company

ASTRO
Address Area DKI Jakarta, Indonesia
Employment type FULL_TIME
Salary
Category Teknologi, Informasi, dan Internet
Expires 2023-08-14
Posted at 9 months ago
Job Description
nullResponsibilities


  • Tap in relevant community events for new buyers acquisitions, i.e. residential community, moms/ parenting, hobbies, school, university, etc.,
  • Tap in high traffic and relevant events and/ or POI (point of interest)
  • Monitor and evaluate all ongoing and completed marketing projects & initiatives, put the report and key learnings on a regular basis, as well as a weekly update to internal stakeholders.
  • Working closely with Procurement to do bidding and evaluation of Third-party partners, (marketing vendors/agencies) in terms of quality and efficiency.
  • Coordinate with Media Vendor/Partner for campaign content visuals, documentation, and weekly/ monthly reports.
  • Help lead day-to-day offline marketing planning and executions across channels of ATL, BTL, Community, and Partnerships.
  • Help supervise and monitor a team of BTL Executives on a daily basis based on each initiative and project
  • Manage cross-functional collaboration with other internal stakeholders to support offline marketing executions, mainly Creative, Procurement, Campaign, Commercial, and Kitchen Operations.
  • Build partnerships with trusted brand partners with some value barters to acquire new buyers
Requirements


  • Excellent negotiation and communication skills to build partnerships and collaborate with internal and external stakeholders.
  • In-depth knowledge of offline marketing channels, including ATL and BTL activations, community events, and partnerships.
  • The data-driven mindset with the ability to analyze and evaluate marketing initiatives.
  • Experience as a Marketing Lead or similar role, preferably in the quick-commerce or e-commerce industry.
  • Flexibility to adapt to a fast-paced and dynamic environment.
  • Ability to work independently, meet deadlines, and deliver high-quality results.
  • Strong project management skills
  • Bachelor's degree in Marketing, Business, or a related field (preferred).