Strategic Partnership Manager, Smb

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the Team

TikTok's SMB (Small and Midsize Business) Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals using TikTok For Business Solutions including TikTok Shop

Overall, the role of the SMB Strategic Partnership Manager is to enable a robust, sustainable sales pipeline by acquiring SMBs through a variety of key partnerships, scaled lead generation, and other strategic initiatives. This is a new role that will require a balance of creative, strategic, and ambitious thinking with deep operational know-how to translate big ideas into meaningful results.

Responsibilities:

- Devise comprehensive SMB external engagement strategy with clear acquisition targets, goals, and executional plan

- Develop and maintain a clear understanding of current account pipeline segments, priorities, and gaps

- Conduct ongoing external landscape analysis to identify key players, pertinent events and forums, etc. within the SMB space

- Nurture relationships with high-potential external SMB partners (non-profits, industry associations, etc.) to explore collaborative engagement opportunities

- Collaborate closely with Marketing, Events, Sales, PR/Comms, Public Policy, and other teams as appropriate to develop and launch our external SMB engagement activities and programs

- Lead engagement activities end-to-end, including developing project plans and timelines, coordinating deliverables from cross-functional partners, troubleshooting issues, etc.

- Oversee the development of communications, logistics, and tracking systems needed to create impactful user experiences and

- Coordinate with Sales team colleagues to streamline and support progression of leads into sales pipeline

- Develop framework to assess leads and funnel to appropriate engagement track to mitigate churn and nurture activation potential

- Identify key engagement metrics and monitor across initiative lifecycle with input and support from Analytics team

- Report on initiative impact and develop recommendations for go-forward planning

Qualifications

- 3 to 4 years relevant experience in B2B sales, marketing, or related field

- Experience owning and delivering on quantitative targets

- Track record of building impactful, sales-driven collaborations, ideally within SMB space

- Project planning and execution experience

- Demonstrated results working in highly cross-functional capacity

- Ability to translate data into clear narratives, operational strategies, and recommendations

- Comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive results

- Experience prioritizing and managing tasks effectively within a fast-paced environment while maintaining strict attention to detail

- A genuine passion for small business

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.