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Digital Marketing & Strategic Analyst

Company

PT Surya Artha Nusantara Finance
Address Jakarta, Indonesia
Employment type FULL_TIME
Salary
Category Jasa Keuangan
Expires 2023-08-02
Posted at 10 months ago
Job Description
  • Create Strategy and execute Non Digital Marketing Program including, merchant partnership/ merchant development and event with user/customer/merchant for pursuing scanina.com goals.
  • Create activities plan to convert sales lead (add to cart) into sales transaction.
  • Collaborate with scanina.com marketplace team for features, product development and website performance.
  • Create, Planning and Execute Digital Marketing Strategies including budgeting, digital marketing campaigns such as Google GDN, Google Ads, social media ads., web campaign, SEO/SEM, email, social media and display advertising to generate sales leads and online sales transaction.
  • Develop content marketing (website article, social media, email, youtube, etc)
  • Develop CRM (Customer Relationship Management) to maintain existing customer/user and increase online sales repeat order.
  • Perform Market Research (heavy equipment & marketplace or e-commerce) to identify trend, competition and get the insight and opportunities.
  • Collaborate with internal teams and external to improve marketing performance and website performance.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Measure, review, audit and report performance of all digital marketing, digital asset and website scanina.com goals (ROI and KPIs)


Minimum Qualifications


  • Skills and experience in creative content writing (script writer)
  • Good Understanding Heavy Equipment industry and market (trading/ rental/ spare parts)
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong analytical skills and data-driven thinking.
  • Proven work experience for at least one year in the digital marketing field, preferably from e-commerce or B2B industry (min 2 years)
  • Experience in setting up and optimizing Google Ad words campaign
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Bachelor’s Degree from any major, preferably from Marketing
  • Solid knowledge of analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, Hootsuite Pro, and Facebook Insights)