Sr Manager, B2B Marketing

Generalist Responsibilities:

• Create and maintain sales collateral and other marketing assets.
• Measure and report performance of all marketing campaigns.
• Handle media relations and work towards building a strong brand presence in the media through regular coverages. Should have good connects in the media and have prior experience in delivering outcomes.
• Social media strategy and execution (Linkedin, Instagram, Facebook, Tiktok).
• Develop full-funnel B2B marketing strategies to build awareness, interest and consideration.
• Plan and execute inbound and outbound marketing campaigns across different channels – content marketing, SEO, email marketing, webinars, events, paid campaigns.

Skills:

• Strong verbal, written, and organizational skill
• Ability to multi-task and attention to detail
• Analytical ability
• MBA would be preferred
• 10+ years' B2B growth marketing experience, preferably with a SaaS company