B2B Marketing Manager

About Workmate

Workmate is on a mission to revolutionize the blue-collar labor market in Asia. Our on-demand staffing platform is changing the way that blue-collar workers find work and how companies find workers in industries like logistics, warehousing, F&B, and hospitality. We are bringing technology to a traditional industry, making it easier for workers to find the work they want, when they want it, and for businesses to find qualified and reliable staff, fast.

After being founded in 2016, Workmate has grown to a team of 100+ in 3 countries, delivering over 1.5 million hours of labor every month. We were recognized by The Straits Times as the fastest-growing company in Singapore in 2022 and by the Financial Times as the 4th fastest growing company in Asia in the same year. In September 2022 Workmate was acquired by PERSOL Group, one of the world's largest HR Services companies, listed on the Japan Stock Exchange (TYO: 2181). We are growing fast, and are looking for a talented B2B Marketing Manager to help us accelerate our growth.

The Position

We are seeking an experienced and results-drivenB2B Marketing Managerto lead and execute our business-to-business (B2B) marketing strategies and initiatives. The ideal candidate will have a strong background in B2B marketing, exceptional leadership skills, and a proven track record of driving revenue growth and building brand recognition within the B2B sector.

Who you are and whom we’re seeking:

• Analytical mindset with the ability to interpret data and make informed decisions.
• Strong understanding of B2B marketing strategies, lead generation, and customer journey mapping.
• Experience in the Technology and SAAS industry is a plus.
• Demonstrated experience in project management and team leadership.
• If you can play badminton and tell some good jokes is a big plus!
• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
• Excellent written and verbal communication skills, with the ability to create persuasive content.
• Proven experience 4 years in B2B marketing, preferably in a managerial role.
• Proficiency in digital marketing tools, CRM systems, and marketing automation platforms.
• Strong interpersonal skills and the ability to collaborate with cross-functional teams.

Things you need to fulfill as a B2B Marketing Manager:

• Create compelling and relevant B2B content, including whitepapers, case studies, blog posts, videos, and presentations.
• Develop and manage the B2B marketing budget, ensuring optimal allocation of resources across various activities.
• Develop and optimize lead nurturing workflows to guide leads through the sales funnel.
• Oversee the company’s social media presence on B2B platforms, engaging with industry professionals and thought leaders.
• Monitor and analyze the performance of B2B marketing campaigns and initiatives.
• Develop strategies to maximize the company’s visibility and engagement at events.
• Provide regular reports on key metrics and insights, making data-driven recommendations for optimization.
• Identify relevant industry events and tradeshows for participation and manage the end-to-end planning, logistics, and execution.
• Monitor expenses and ROI to ensure budget efficiency.
• Plan, execute, and manage end-to-end marketing campaigns targeting B2B customers.
• Manage the company’s B2B website, ensuring it is up-to-date, optimized for SEO, and user-friendly.
• Ensure content resonates with the target audience and supports the buyer’s journey.
• Collaborate closely with the sales team to ensure seamless handover of qualified leads and maximize conversion rates.
• Utilize market research and competitor analysis to identify new opportunities and refine existing strategies.
• Develop comprehensive B2B marketing strategies aligned with overall business objectives.
• Drive lead generation efforts through various channels such as content marketing, email campaigns, webinars, events, and partnerships.

About Working at Workmate

• Workmate connects blue-collar workers to opportunities near them, giving them access to a consistent, trustworthy, and flexible source of income. For businesses, Workmate gives them instant access to a curated network of qualified workers who have the right skills and live nearby.
• We have regular sync-ups with the management team during our 1 on 1 session, which usually ends up being about a LOT more than work!
• We offer a medical package that includes inpatient, outpatient, and dental.
• You will be based in our GoWork office in Plaza Indonesia with a Hybrid Working Mode. Two days a week we work together at the office.

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Location

Jakarta, Jakarta (Hybrid)

Department

Marketing

Employment Type

Full-Time

Minimum Experience

Experienced