Social Brand Manager (Tiktok Channel Management)

We are seeking a talented and experienced Social Brand Manager with a background in successfully managing TikTok channels. As a Brand Manager, you will be responsible for developing and executing innovative brand strategies, specifically tailored for TikTok, to drive brand awareness, engagement, and growth. You will work closely with internal teams, content creators, and influencers to create captivating and impactful content that resonates with our target audience. The ideal candidate will have a deep understanding of TikTok's platform, trends, and best practices, coupled with a proven track record of managing and growing TikTok channels.

Responsibilities

• Stay updated on legal and ethical considerations regarding TikTok marketing and ensure compliance with relevant guidelines and policies.
• Stay up-to-date with the latest TikTok trends, algorithm changes, and user behavior to inform content creation and campaign strategies.
• Manage the day-to-day operations of our TikTok channel, including content planning, scheduling, posting, and community management.
• Identify and collaborate with relevant influencers and content creators to amplify brand reach and engagement on TikTok.
• Develop and implement comprehensive brand strategies for our TikTok channel to enhance brand visibility, engagement, and growth.
• Collaborate with internal teams, including marketing, creative, and social media, to align TikTok content with overall brand messaging and goals.
• Stay informed about TikTok advertising opportunities and work with the advertising team to optimize ad campaigns on the platform.
• Conceptualize and produce engaging and viral TikTok content that effectively communicates our brand's values, products, and promotions.
• Provide regular reports and insights to the management team on TikTok channel performance, growth, and audience trends.
• Monitor and analyze key performance metrics on TikTok, such as views, likes, shares, and follower growth, to assess campaign effectiveness and make data-driven recommendations.

Minimum Qualifications

• Proficiency in analyzing data and metrics to derive insights and optimize TikTok campaigns.
• Excellent communication, presentation, and interpersonal skills.
• Exceptional creativity and storytelling skills to develop engaging and shareable TikTok content.
• Detail-oriented with strong project management abilities to handle multiple tasks and meet deadlines.
• Proven experience as a Brand Manager, Social Media Manager, or similar role, with a specific focus on successfully managing TikTok channels.
• Strong understanding of digital marketing principles and strategies, particularly within the social media landscape.
• In-depth knowledge of the TikTok platform, trends, algorithm updates, and user behavior.
• Self-motivated, proactive, and able to work effectively both independently and within a team.
• Experience in collaborating with influencers and content creators to amplify brand presence on TikTok.