Senior Associate Performance Jobs

Job Summary
As a Senior Associate Performance, you will play a crucial role in managing and optimizing digital advertising campaigns across various biddable platforms. Your primary focus will be on driving performance, maximizing ROI, and achieving campaign objectives through effective bidding strategies and optimizations. You will collaborate with internal teams, external vendors, and advertising platforms to execute campaigns successfully and continuously improve performance.
What you will do?

• Implement effective bid management techniques to maximize campaign performance and achieve desired KPIs, such as cost per acquisition (CPA), return on ad spend (ROAS), or conversion rates. Monitor campaign budgets, pacing, and spending patterns to ensure efficient utilization of allocated resources.
• Collaborate with stakeholders to understand campaign objectives, target audience, and performance goals. Develop comprehensive campaign strategies, including bidding tactics, budget allocation, and targeting parameters, to drive optimal results.
• Data Analysis and Reporting
• Conduct A/B tests and experiments to evaluate the impact of different bidding strategies, ad variations, landing pages, or targeting options. Analyze results and apply learnings to optimize future campaigns and drive continuous improvement.
• Analyze campaign data, performance metrics, and attribution models to derive actionable insights. Prepare regular performance reports, highlighting key findings, recommendations, and actionable strategies for stakeholders. Use analytics tools, such as Google Analytics or campaign dashboards, to track and measure campaign success. Having Supermetrics and 3rd MMP integration capabilities are a plus.
• A/B Testing and Experimentation
• Campaign Execution and Optimization
• Work closely with internal teams, including marketing, creative, and analytics, to align campaign objectives, messaging, and creative assets. Ensure effective communication, coordination, and timely execution of campaigns.
• Stay up-to-date with industry trends, emerging technologies, and advancements in biddable media. Share knowledge, insights, and best practices with the team to drive innovation and improve campaign performance.
• Industry Research and Knowledge Sharing
• Collaborative Teamwork
• Set up, launch, and manage digital advertising campaigns on biddable platforms, such as Google Ads, Facebook Ads, TikTok, DV360 or other programmatic advertising platforms. Continuously monitor campaign performance metrics and utilize data-driven insights to optimize bidding strategies, targeting options, ad formats, and creative assets for improved performance.
• Bid Management and Budget Optimization
• Vendor and Platform Management
• Liaise with advertising platform representatives and vendors to stay updated on the latest features, tools, and best practices. Build strong relationships and collaborate to leverage platform capabilities and beta opportunities for campaign optimization.
• Campaign Planning and Strategy

What skills and experience you will need?

• Familiarity with digital marketing principles, including PPC, display advertising, remarketing, and audience targeting.
• Proficiency in campaign tracking, analytics, and reporting tools such as Google Analytics, Google Ads, Facebook Business Manager, or similar platforms.
• Strong analytical skills, with the ability to interpret campaign data and derive actionable insights.
• Ability to adapt to a fast-paced and dynamic advertising landscape.
• Demonstrated experience in managing and optimizing digital advertising campaigns, with a focus on biddable platforms like Google Ads, Facebook Ads, TikTok, DV360 or other programmatic advertising platforms.
• Effective communication and collaboration skills to work with cross-functional teams, external partners, and stakeholders.
• Knowledge of bidding strategies, bid management tools, and optimization techniques.
• Bachelor's degree in marketing, advertising, business, or a related field (or equivalent experience).
• Certifications in relevant advertising platforms (e.g., Google Ads, Facebook Blueprint) are a plus.
• Excellent attention to detail, time management, and organizational skills to manage multiple campaigns simultaneously.

By submitting this, you agree to this Privacy Notice and you will be deemed to have consented to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Notice: https://ada-asia.com/privacy-policy/
Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website www.ada-asia.com for regular updates on available roles.