Brand Manager (Fmcg) Jobs

About Company

Our Client is a leading global FMCG company with various categories including Personal Care.

About The Role

As a Brand Manager, you will be tasked with leading the brand objectives and strategies to capture enhanced NSV within the dynamic Indonesian market.

Key Responsibilities

• Initiate the development of BTL programs and execution including on-ground activation, 3rd space execution and cracking liquid-on-lips program under brand strategy and brand architecture.
• Lead annual brand campaign plans to reach target consumers effectively/ efficiently by developing comprehensive 360-degree communication plan including digital/ social activation, channel connection plan and applying global ATL/ BTL platforms, as well as monitoring brand health and evaluating marketing activities.
• Develop brand(s) goal/ ambition – Set long-term/ short-term brand objective and strategy through analyzing market trends, consumer insight, competitor activities and estimation of industry growth under limited supervision from Category Manager.
• Collaborate with internal/ external team members (distributors and agencies) and maintain effective working relationships.
• Lead the analysis and understanding of business variables, monitoring of competition, industry and consumer trends.
• P&L including budget management
• Manage brand financial figures and product portfolio by actively leading new product launching, demand forecasting by commercial channel, P&L and budget.
• Develop brand creatives and strong activation of media plan, ensuring activation relevant to Brand Strategy and Brand Credential.

Key Qualifications

• Track record of exercising stakeholder management and influence across cross-functional internal teams, external stakeholders and agency partners
• Deep understanding of commercial, shopper drivers and experience of working closely with customers and customer marketing teams.
• Demonstrated problem-solving capabilities with hands-on, resourceful and energetic outlook to bring activations to life
• Possess minimum 3 years of relevant FMCG Brand Management experience, preferably within the personal care category.
• Min. Bachelor's Degree from reputable university
• Ability to articulate strategic approach towards brand management

Call for Action

If you are interested in the opportunity above, please apply directly or contact [email protected] for more information.