Brand Manager, Huda Beauty

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered with the world's finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shapes the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets. Join us now.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent - that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Description of Duties:

• Development of localized assets, including working closely with the principal to develop in-mall marketing assets.
• BTL & P&L Management: Work collaboratively with the principal and internal team to plan, coordinate, and measure the implementation of trade marketing activities such as consumer launch events, store activities, and marketing support for retailer-led campaigns. Responsibilities include:
• Monitoring competitive activities, tracking frequency and types of promotions in the various trade sectors, and documenting such activities for analysis, reporting, and future referencing purposes.
• Working together with the Sales team to ensure sales activities integrate with the principal’s marketing plans, creating a seamless brand experience, and maximizing marketing ROI.
• Market analysis: Identify, and align with the principle, on any consumer and market knowledge gaps, review key in-market data points on a regular basis (store surveys, sales reports, etc.) to monitor market growth or competitor threats, and to inform go-to-market plans and tactics.

Planning function:

• Analyze market data and sales trends to set up an annual budget, in terms of revenue, expenditures, and profitability
• Create and develop a marketing plan as well as set up clear indicators to measure the results of each activity
• Create and develop clear business strategies to achieve daily/monthly/yearly goals

Operational:

• Set up sales targets, and periodic sales forecasts and ensure the expected sales outcome is achieved
• Explore, prospect, and manage consumer data, encouraging engagement programs to maintain long-run goals
• Construct monthly sales report that summarizes sales achievement, marketing activities updates, and competitive landscape for submission to principal
• Manage, control, and implement optimum merchandising in accordance with brand guidelines
• Effectively execute marketing activities according to the marketing calendar and to ensure the return on investment

Liaison:

• Liaise with local partners and ensure business milestones are in place
• Liaise with respective government institutions to ensure that all practices comply with regulation
• Liaise with respective principals in bringing a consistent brand image & and marketing programs i.e. marketing campaigns, product launches, PR events, etc
• Liaise with internal organization to ensure all SOPs are in place

Job Requirement (Knowledge & Skill):

• Have a background in retail sales, inventory management, marketing, and brand management
• Possess a degree in business, marketing, or a related degree. Preferably Brand Managers also hold an advanced degree
• Strong creative, analytical, communication, and organization skills
• At least 8 years experience in a related field, with 3 years as a brand manager in beauty backgrounds
• Have a good handle on consumer and market insights, including the ability to analyze market data, and he or she may be tasked with conducting consumer research

Key Results / Measures:

• Visual merchandising execution
• Number of valid consumer database
• Inventory management: stock holding, excess & obsolescence
• Consumer engagement index & program
• Sales achievement & sales growth
• Brand profitability
• Number of marketing activities executed and effectiveness