Gm Marketing Jobs

ABOUT OUR CLIENT:

Our client is a leading player in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. They are dedicated to creating memorable experiences and innovative solutions for our global clientele. With a reputation for excellence, we are seeking a dynamic and experienced Director of HR & Finance to join our growing team.

GENERAL RESPONSIBILITY

The General Manager Marketing develops and is responsible for implementing the communications and/or events strategy of one or more shows/events. With the assistance of his/her teams, he/she is responsible for:

• Improving national and international traffic, in both qualitative and quantitative terms, of the show/event he/she is in charge of
• Managing all of the shows communications, on and offline, to all targeted audiences (exhibitors, visitors, press, institutions and partners)
• Managing positive exposure for the events he/she is in charge of

He/she coordinates the development of his/her staff and promotes a working environment conducive to collective performance in line with the groups HR strategy.

He/she coordinates cross-functional assignments in his/her area of responsibility within his/her division and/or the group.

RESPONSIBILITIES:

Strategy And Development Responsibilities

• Using the Business Plan, developing and proposing a communications and promotional strategy (including digital) for visitors and/or events, for the event(s) he/she is in charge of, including objectives to be met and resources to use
• Identifying, setting up and coordinating networks (lobbying, etc.) for professional relations in collaboration with the Other Director
• Developing communications plans (for exhibitors and visitors) in collaboration, if applicable, with a communications agency
• Responsible for the shows digital strategy (website, network coordination, apps, etc.) and its implementation (web content, etc.) in liaison with the divisions Digital Marketing Manager

Coordinating Operations

• Visitor promotions and management of the visitor database: direct marketing plan, digital marketing, pre-registration management, management of visitors entering the sit in collaboration with Logistics, managing the network of international agents for the arrival of foreign visitors (Promosalons)
• In collaboration with Logistics, proposing and participating in the development of common areas (reception, lounges, VIP clubs, etc.)
• Events: Proposing and managing event-relation actions
• Managing ticketing and the related promotional strategy
• Managing and optimizing the budget (via partnerships, sponsoring, etc.) within the defined framework
• Press relations: briefs and selection of press/web agencies and organization of press actions in China and abroad, in line with (and in collaboration with, if applicable) the Corporate Communications Department
• Publishing: responsible for all the online and offline documents published for the show (exhibitors, visitors and press, both national and international)
• Communications and visual identity for shows: agency briefs and visual identity selections in collaboration with the Marketing team, in agreement with the Other Director and in line with the groups comprehensive strategy
• Media plan: Validating and managing the implementation of media/nonmedia plans (tools and content), purchasing and partnerships, etc.
• Contributing to the show debriefing: drafting communications report, analysis of quantitative and qualitative results, recommendations for improvements

Management

• Coordinating the development of his/her staff and companies (if applicable)
• Coordinating cross-functional working groups
• Organizing and distributing the workload among the teams
• Making recommendations to the Show Director regarding staffing needs
• Implementing the HR strategy in his/her department and providing the right level of managerial communication to guarantee a positive working environment in the group

QUALIFICATIONS:

• Marketing team management experience.
• Familiar with Digital Marketing with resources will be a plus
• Excellent English skills (oral and written), French will be a plus
• Proficiency with Microsoft Office software
• Bachelors Degree in marketing, communications
• PR relation resources will be a plus
• 7-9 plus years' professional marketing experience. The experience in the events/show industry will be a plus.