Ecommerce Lead, Indonesia (Contract - 12 Months)

We are recruiting an eCommerce Lead, Indonesia on a 12 months contract.
Focus, Scope, & Impact

• Track progress of digital initiatives and ensure data standards for consolidation and results evaluation are aligned with the global team using technology to optimize campaign performance
• Support development of country specific eCommerce priorities, targets, budgets , implementation of global playbooks and guidelines in eRetail, Quick Service Restaurant.com, Food Service Aggregators and O2O component of the business plan
• Joint definition (with Marketing) of targets (e.g., percent allocated to transactions), considering 3rd party e-commerce platforms and The Coca-Cola Company owned platforms
• In partnership with technology teams deliver the most effective technology deployment, coordination, maintenance for eCommerce
• Support key eGrocery customer management , driving aligned agendas and achievement of KPIs
• Drive alignment on the O2O agenda : commercial plan, capabilities, eRTM, measurement and analytics, priority customer engagement, in partnership with Customer & Commercial and Franchise Leadership
• Drive the agenda to enhance Digital capabilities within Indonesia to unlock opportunities for growth
• Support in the management of eCommerce enablers / wholesalers as we continue to optimise our full end to end value and supply chain
• Management and accountability for market priorities, targets, budgets and implementation of global playbooks in eCommerce
• Partner with sales and account teams in management of Pure Play retailers including Shopee, Tokopedia and Lazada to build and execute outcomes that recruit new drinkers and drive frequency with current drinkers
• Lead Foodservice aggregator management for the Indonesia to achieve greater than our fair share of beverages and strive for parity or better incidence rates vs offline

KEY SUCCESS PARAMETERS
Experience

• Critical to understand System financials/economics
• Strong planning, financial, and collaboration skills
• Proven success within eCommerce setting
• Experience working in cross-functional and cross-geographical teams is preferred
• Strong project management skills
• 5+ years of experience in eCommerce/online marketing related fields
• Ability to define market priorities based on understanding of local business solutions

Work Focus

• Identify strategic opportunities based on data insights within the Indonesia and be empowered to create action plans to pilot new initiatives that lead to engaging online consumer experiences.
• Maintain and review digital models using insights and competitive analysis to advise on new ways to enhance our capabilities in eCommerce
• Partner with Insights and analytical teams across the OU to identify new approaches to solving Digital Commerce business problems
• Partner with sales teams to drive eCommerce/ Food aggregators to accelerate incidence, net sales revenue and margin growth
• Help drive market level initiatives and leverage best practice developing strong relationships with country leads across the operating unit (OU)
• Leads cross-functional project teams that manage the implementation of digital specific capability projects and initiatives
• Work closely with other functions to ensure eCommerce strategy is a key pillar in the business planning process.

General

• Ability to perform high quality quantitative and qualitative analyses, proficient in using excel and financial modeling
• Uses objective methodical approach to complex problems and identify cause-based solutions
• Accesses and uses competitive information to effectively position business solutions

Communication

• Thrives in a fast-paced environment and creates network with players
• Able to communicate complex ideas and processes in a simplified manner
• Positively influences individuals to make decisions on possible eCommerce solutions
• Develops positive relationships with stakeholders across country and OU

Key Knowledge Requirements
Mastery of (required)

• ECommerce / Digital Marketing
• Relationship Management (with internal and external stakeholders)
• Business / Commercial acumen
• CX / UX Experiences in digital capabilities

Broad expertise in (good to have)

• Market dynamics in franchise unit geography
• The Coca-Cola Company Business models
• Consumer and shopper insights
• Growth oriented thinking
• Media buying and trade advertising

Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.