Data Analyst With Marketing Automation Expertise

As a Data Analyst with Marketing Automation expertise, you will play a key role in leveraging data-driven insights to design, execute, and optimize marketing campaigns through automation. Your analytical skills will empower you to identify opportunities, measure campaign effectiveness, and enhance our marketing strategies to achieve business objectives.

• Implement A/B tests and analyze results to optimize email marketing and other automated campaigns.
• Utilize data analysis to identify target audience profiles and support customer journey mapping.
• Collaborate with marketing and sales teams to understand campaign objectives and create data-driven strategies.
• Leverage data insights to segment audiences and personalize marketing communications effectively.
• Conduct in-depth analysis of marketing data to identify trends, customer behaviors, and performance metrics.
• Work with cross-functional teams to integrate data from various sources into marketing automation systems.
• Stay updated with industry best practices and emerging trends in marketing automation and data analysis.
• Monitor and report on marketing campaign performance, providing actionable recommendations for improvement.
• Develop and maintain marketing automation workflows using platforms like HubSpot, Marketo, or similar tools.

Minimum Qualifications

• Effective communication skills to present data-driven findings to non-technical stakeholders.
• Ability to work independently and collaboratively in a fast-paced environment.
• Bachelor's degree in Data Science, Statistics, or a related field.
• Excellent analytical skills with the ability to derive insights from complex datasets.
• Strong attention to detail and accuracy in data analysis.
• Experience in conducting A/B tests and interpreting the results for optimization.
• Strong proficiency in data analysis and visualization tools (e.g., Excel, Python, R, SQL).
• Solid understanding of marketing concepts and strategies.
• Proven experience as a Data Analyst and hands-on experience with marketing automation tools.