Customer Marketing Manager Jobs

Job Purpose

The Customer marketing manager plays critical role for market growth ambition who will responsible to make marketing objectives live in store through triple wins activations (customer, category and shopper); This role is also play crucial role in end to end NPD process from early step until launch plan and execution.

• CP budget management
• Lead conversion activity through targeted sampling across channels while also keep ROI in mind
• Collects and manages market intelligence for management decision making
• Engage 3rd party agencies of activation and POSM
• Lead national 360 activation plan, execution, monitoring, documentation and review
• NPD Process

Job Responsibilities

NPD Process

• Provide input to the project team by considering market maturity, category, customer, shopper and consumer on product features such as (but not limited to) name, size, packaging, shipping case, legal requirement, etc

Customer - shopper activation

• Translate marketing objectives and market strategies into triple wins customer-shopper activity from plan, execution, monitoring, documentation and until review, for all Modern Trade, General Trade & Ecomm Channel.

Trade activity coordinator

• Gate keeper of trade activity in all channels. Ensure all activities in sales brief has all mandatory required things (stated agreed claim documents, fully approved CP or TE number, and scan copy of approved CP or TE)

Sampling

• Drive calorie conversion by doing sampling to targeted consumers / shoppers through customers / channels that in line with channel roles and strategies

Qualifications & Experience

• Understanding of Indonesia channel and market landscape
• Minimum bachelor degree
• Experienced in leading product launch
• 5 years FMCG experience
• Shopper knowledge (path to purchase, shopping mission, etc.)
• 3 years trade marketing / customer marketing experience
• E-Commerce knowledge will be an added advantage.
• Sales operation knowledge will be an added advantage.
• Display and activation 3rd party management
• 2 years sales experience in Modern Trade or General Trade
• Basic category knowledge will be an added advantage..