Product Manager (Theasianparent) Jobs

A little about theAsianparent

• We raised our Series D funding and our investors include Fosun International, JD.com, Naver, Vertex Ventures, and others.
• We are the number one parenting content, community, and commerce platform in Southeast Asia that aims to help parents have healthy pregnancies and raise healthy children and families.
• We produce our own FMCG products, Mama’sChoice, with a range of over 50 safe, natural, and Halal certified products for young mothers and their babies
• You can learn more about ushere
• We are loved by parents - we created the world’s best parenting app with over100k ratings at a 4.9 * Rating
• We reach over 30 million users per month on our website as well as app and are available in 11 languages in 13 countries.
• We have a world-class team spread across our 7 markets

Role / Responsibilities:

Product Strategy

• Analyze user needs, track current market trends, and potential partnerships which creates a best-in-class parenting product
• Coexistent buy-in from all relevant stakeholders for the product vision both internally and with key external partners. Stakeholder expectations management.
• Support content strategy, forecasting, budgeting, and marketing activities.
• Assess current competitor offerings, benchmarking & seeking opportunities for differentiation
• Create product strategy documents that describe business cases, use cases, specify basic level technical requirements & support required, metric impact & growth levers.
• Report key success metrics and communicate results and next steps to cross-functional team members.
• Own data analytics for your products to support BI team so as create better stories around users & features. Basic understanding of SQL queries & hands-on with major BI tools
• Gain a deep understanding of customer experience, identify and fill feature gaps and generate new ideas that grow market share, improve user experience and drive growth.

Product Development

• Collaborate with the engineering team and designers to deliver, optimize & quick-to-market shipping of features with optimal resources.
• Brainstorm within the product team but still able to ideate solutions alone with a logical approach, innovative mindset & strong intent toward the delivery of features
• Knowhow of all digital platforms (web & mobile) with their nuances & latest operating systems features & developments.
• Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
• Develop and maintain a strategic roadmap and delivery plan in support of solving market and customer problems.
• Define, document, and communicate objectives, requirements, and constraints for product initiatives and releases. Build project plans, balancing business needs with project risks and resource availability.
• Be the product owner & use project management rules to synthesize product priorities, manage backlog, and set strategic direction for every sprint that aligns with company key goals and has customer impact
• Draw user stories, and edge cases, specify basic-level technical requirements, metric impact & growth levers.

Product Marketing

• Strategize appropriate go-to-market plans
• Drive product launches including working with the CRM team, business team, and other product managers
• Develop product positioning and messaging that differentiates the AsianParent Group and its features across primary market segments

Good to have

• Solved problems around user engagement, retention, subscriptions & revenue per user
• Exceptional writing and editing skills combined with strong presentation and public speaking skills.
• Usability expertise and design taste.
• Knowledge of Ad Tech platforms and other monetization models and AI/ML technologies
• Experience working at an organization/with a product that has scaled from small to large in spaces like UGC, commerce
• Comfortable with distributed/remote domestic teams & cross-regional teams
• Strong problem-solving skills and willingness to roll up one’s sleeves to get the job done.
• Solid interpersonal skills to work with cross-functional teams in different time zones
• Experience working in content & data-driven products, knowledge of content management systems, SEO, Ad-ops, platform scaling

Career Experience:

• Get the word out!
• Open for Jakarta Location
• MBA or master in technology / digital Management/engineering
• Tech background preferred not compulsory
• 5+ years of product management experience in media, e-commerce, or BFSI industry either from high volume B2C or core B2B domain.