Merchant Engagement Associate (Social Media Specialist)

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Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour, and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to Know the Team

Merchant Engagement is part of the Merchant Operations team, looking into building effective communications and programs to engage Grab merchant partners in Indonesia. We work with different teams and stakeholders across Grab (including GrabFood and GrabMart), and city operation teams to understand merchants’ needs and interests; translating those into useful programs that can be implemented through different channels (e.g. social media, trainings, messaging, events/webinars, online communities)

Get to Know the Role

The successful candidate must be able to effectively communicate and coordinate well across different teams and personalities, have a deep understanding about Grab merchant partners as the main stakeholder to engage, and ensure that the vast amount of communications and contents developed resonate and are relevant for Grab merchant partners.

The Day-to-Day Activities:

Daily responsibilities for this role include, but are not limited to:

• Staying up to date on best practices and emerging trends in social media.
• Using analytical tools such as Google Analytics, Instagram Insights, and Emplifi to monitor and evaluate the company’s social media presence and performance.
• Working with stakeholders across several internal teams to ideate, recommend, and implement social media campaigns and amplifications that support business goals.
• Preparing weekly and monthly reports on social media for internal business reviews
• Creating consistent, meaningful content on all social media platforms such as Instagram, Facebook, and TikTok, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Planning and developing merchant-centric social media campaigns that align with business needs and OKRs

The Must-Haves:

• At least 2 years of social media experience including developing social media strategies, planning and managing content in a corporate, or agency setting.
• Possesses a strong sense of ownership, ability to work independently, navigate ambiguities and problem-solve in a logical manner.
• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, or a related field
• Keen interest to work in a fast-paced, demanding environment.
• Strong project management skills with the ability to manage multiple stakeholders and timelines effectively by prioritizing tasks.
• Excellent presentation, written, and verbal communication skills in both Bahasa Indonesia and English, and must have a thorough understanding of social media management and strategy.
• Ability to measure the success of campaigns.
• Understanding of graphic design principles.

Our Commitment

We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.