Social Media Marketing Specialist

- A bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field is often preferred.
- Proven work experience as a Social Media Strategist or in a similar role is essential.
- Experience in managing and growing social media accounts across various platforms.
- Ability to develop and execute social media strategies aligned with overall marketing and business goals.
- Proficiency in creating engaging and shareable content, including text, image, and video posts.
- Knowledge of content creation tools and software.
Understanding of target audiences and the ability to tailor content to appeal to different demographics.
- Strong analytical skills to interpret social media performance metrics and make data-driven decisions.
- Familiarity with social media analytics tools like Google Analytics, Facebook Insights, etc.
- Thorough understanding of various social media platforms, their unique features, and best practices.
- Stay updated with the latest social media trends, algorithms, and changes in the digital landscape.
-Knowledge of social media advertising and the ability to create and manage paid social campaigns.
-Excellent written and verbal communication skills for crafting engaging captions and responding to users.
-Strong organizational skills to manage multiple platforms, campaigns, and content schedules.
-Creativity in developing innovative and attention-grabbing content ideas.