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Marketing Partner Jobs
Company | Roche |
Address | Jakarta, Indonesia |
Employment type | FULL_TIME |
Salary | |
Category | Manufaktur Peralatan Medis,Riset Bioteknologi,Manufaktur Farmasi |
Expires | 2023-07-14 |
Posted at | 11 months ago |
The Position
- Create effective pricing proposal and patient access program strategy together with Access Strategy Partner
- Keep updated on market situation, competitor trends and new clinical/scientific data to support in the development of marketing strategy and activities
- Define and own multi-channel engagement and communication
- Understand PnL of assigned product(s)
- Develop product(s) annual, quarterly and monthly forecasting and budgeting for the assigned products, aligning with organization product portfolio prioritization
- Develop assigned product(s) launch readiness strategy & planning and derive with the most effective go-to-market models/strategy for each products within the portfolio, in order to drive sales and profitability
- Develop, evaluate and refine product promotional and marketing messages that are patient-centric and in line with global positioning & messaging guideline
- Creates and iteratively improves the ICE Plan and 90 days plan together with other members of the same squad based on customer experience & market insights for allocated/assigned products
- Develop marketing tools, such as product brochures, detailing aids, posters, patient educational materials, etc. in multi-channel formats to support communication plan of team of assigned product(s) to relevant stakeholders, aligned with overall product strategy
- Understand patient journey, patient experience, customer journey and customer experience related to assigned product(s)
- In-depth understanding of the Indonesia healthcare system and the role of multiple stakeholders within this
- In-depth knowledge of Indonesia Pharmaceutical Code of Conduct and other relevant standards and guidelines
- Experience in agile is a plus
- Experiences in product life-cycle management, product positioning, customer segmentation & profiling
- Proven track & expertise of driving business
- In-depth knowledge of the pharmaceutical/biotechnology or related industry
- Knowledge of/experience in cross-channel customer engagement and being able to build, roll-out and feed cross-channel tactics as part of a Value Proposition
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